1964 ‘Pura Onda' Chevy Impala SS
Going Like Sixty — November 23, 2008 — Autos
References: lowridermagazine
No, this isn’t a tiny bit of flair from the Franklin Mint, this is the recently retired Best. Lowrider. Ever.
How do the owners of this tricked-out automobile justify that claim? 100 Best of Shows entered, 100 Best of Shows won!
Robert Espinoza took his “Pura Onda” 1964 Chevy Impala SS off the show circuit on top. But he didn’t stop, he just added more gold--this time in the form of gold plating on the car.
Almost everything made of metal has been given the gold plate treatment, even the woofer speaker magnets and seat brackets. 90% of the car’s undercarriage is gold-plated. ¡Ay, caramba!
How do the owners of this tricked-out automobile justify that claim? 100 Best of Shows entered, 100 Best of Shows won!
Robert Espinoza took his “Pura Onda” 1964 Chevy Impala SS off the show circuit on top. But he didn’t stop, he just added more gold--this time in the form of gold plating on the car.
Almost everything made of metal has been given the gold plate treatment, even the woofer speaker magnets and seat brackets. 90% of the car’s undercarriage is gold-plated. ¡Ay, caramba!
Trend Themes
1. Custom Car Modification - The trend of customizing cars with extravagant and unique modifications, such as gold plating, is disrupting the automotive industry.
2. Luxury Automotive Accessories - A trend of incorporating luxurious and premium materials, like gold plating, into car accessories is creating disruptive innovation opportunities in the luxury automotive industry.
3. Experiential Automotive Showcasing - The trend of showcasing cars as pieces of art and creating immersive experiences, as seen with the gold-plated low-rider, is disrupting traditional automotive exhibitions.
Industry Implications
1. Automotive - The automotive industry has the opportunity to tap into the growing demand for custom modifications and luxury accessories.
2. Jewelry - The jewelry industry can explore partnerships with the automotive sector to provide gold plating services for unique car customization.
3. Event Planning - The event planning industry has the potential to create immersive automotive showcases that incorporate experiential elements, attracting both car enthusiasts and art lovers.
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