$75,000 Book has Blood-Infused Pages from Cricket Star
Meghan Young — July 20, 2010 — Business
References: online.wsj & psfk
Seems like some publishers have decided to take a different route in regards to thwarting e-books, downloaded novels and the like: luxury literature.
The latest piece of luxury literature making headlines involves publisher Kraken Opus and Indian cricket star Sachin Tendulkar. By infusing the pages of the book with drops of Tendulkar’s own blood, they have created 10 limited-edition copies to be sold at $75,000 each. That price tag alone can deem these novels as luxurious items, but it is the author’s blood which makes them truly unique.
The latest piece of luxury literature making headlines involves publisher Kraken Opus and Indian cricket star Sachin Tendulkar. By infusing the pages of the book with drops of Tendulkar’s own blood, they have created 10 limited-edition copies to be sold at $75,000 each. That price tag alone can deem these novels as luxurious items, but it is the author’s blood which makes them truly unique.
Trend Themes
1. Luxury Literature - There is an opportunity for publishers to create limited edition luxurious books infused with unique and high value elements, priced at a premium.
2. Personalized Literature - There is potential to personalize books by infusing them with the author's unique identifiers, such as blood, DNA or handwriting, to make them exclusive.
3. Experiential Literature - There is a possibility to create a unique and exclusive reading experience by infusing books with sensory elements, such as scent, texture or sound, to make them more immersive.
Industry Implications
1. Publishing - Publishers can leverage luxurious and unique reading experiences to differentiate themselves from e-books and traditional books, and to cater to niche luxury markets.
2. Luxury Goods - Luxury brands can partner with publishers to co-create exclusive and high-end books infused with their brand elements, and to expand into the luxury book market.
3. Art - Artists can collaborate with publishers to infuse books with unique elements, blurring the line between art and literature, and creating new forms of artistic expression and value.
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