Lucerne, Switzerland Gets Cleaned Up in a Playful Manner
Cammilyn Scott — June 30, 2011 — World
References: swiss-miss & illusion.scene360
The city of Lucerne, Switzerland has designed a campaign to motivate citizens to keep the city streets clean and free of trash.
The city has re-launched their campaign with the new slogan, “Lucerne shines, very easily.” The re-launch is not only easy, but also interactive and fun. The city of Lucerne Switzerland has coordinated 16 games used to inspired citizens to do their part in keeping the city clean.
The campaign includes traditional interactive games motivating citizens to place their litter in trash bins from playing basketball at the free throw line to making their way through a crazy maze to deposit trash. In the end, this campaign is a clever win-win idea for the city of Lucerne and the citizens.
The city has re-launched their campaign with the new slogan, “Lucerne shines, very easily.” The re-launch is not only easy, but also interactive and fun. The city of Lucerne Switzerland has coordinated 16 games used to inspired citizens to do their part in keeping the city clean.
The campaign includes traditional interactive games motivating citizens to place their litter in trash bins from playing basketball at the free throw line to making their way through a crazy maze to deposit trash. In the end, this campaign is a clever win-win idea for the city of Lucerne and the citizens.
Trend Themes
1. Interactive Trash Campaigns - Creating interactive trash campaigns that engage citizens could motivate them to do their part in keeping the city clean.
2. Playful Motivation for Civic Duties - Using playful and interactive tactics to motivate communities to participate in civic duties has the potential to create more engagement and ownership in society.
3. Innovative Waste Management - Developing new and innovative ways to manage waste and recycling can encourage more sustainable practices.
Industry Implications
1. Municipal Waste Management - Municipalities and waste management companies could implement interactive campaigns to encourage citizens to reduce litter and engage in sustainable waste practices.
2. Gaming and Technology - The gaming and technology industries could create interactive solutions to waste management that make it more fun and engaging for citizens.
3. Marketing and Advertising - Marketing and advertising companies could create campaigns that motivate citizens to participate in civic duties and reduce litter through interactive and playful tactics.
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