This Logo Infographic Explains the Science of Iconic Emblems
Vasiliki Marapas — March 21, 2014 — Marketing
References: business-applications.financesonline & refinery29
If you've ever wondered about the origins of some of the most iconic brand logos out there, wonder no further: this handy logo infographic offers a break-down of the variables.
Color plays an important role in logo-construction by tapping into unconscious emotional associations. For instance, the color red conveys love, aggressiveness, passion and intensity. In contrast, blue represents comfort, faith, calm and clarity. Unsurprisingly, green is associated with harmony of nature, evoking peacefulness and trust. Beyond emotional connection, logos have the capacity to affect us from a young age, with 67% of children aged 2-3 able to correctly match logos to the correct product. This percentage increases to 100% by age eight.
The infographic goes on to list the most valuable global brands (Apple, Microsoft, Coca-cola,) how much they cost to create and how much they've changed over the years.
Color plays an important role in logo-construction by tapping into unconscious emotional associations. For instance, the color red conveys love, aggressiveness, passion and intensity. In contrast, blue represents comfort, faith, calm and clarity. Unsurprisingly, green is associated with harmony of nature, evoking peacefulness and trust. Beyond emotional connection, logos have the capacity to affect us from a young age, with 67% of children aged 2-3 able to correctly match logos to the correct product. This percentage increases to 100% by age eight.
The infographic goes on to list the most valuable global brands (Apple, Microsoft, Coca-cola,) how much they cost to create and how much they've changed over the years.
Trend Themes
1. Color Psychology in Logo Design - Exploring the use of colors in logo design to create emotional connections and convey messages.
2. Logo Recognition in Children - Studying the ability of young children to recognize and associate logos with products from an early age.
3. Evolution of Global Brands - Analyzing the changes and value of iconic global brands over time.
Industry Implications
1. Graphic Design - Opportunities for graphic designers to leverage the power of color psychology in creating impactful logos.
2. Advertising and Marketing - Understanding how logo recognition in children can inform marketing strategies targeting young consumers.
3. Brand Management - Strategies for managing and evolving global brands based on consumer perceptions and logo redesigns.
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