Kochhause Grocery Store Takes The Guesswork Out of Dinner
Marissa Liu — October 4, 2010 — Marketing
References: kochhaus.de & theurbangrocer
Berlin's Kochhaus grocery store is making shopping easy for tired, hardworking customers. Throughout the store are stalls that advertise meal ideas with takeaway recipes that list all the ingredients and the total cost of the meal per person.
Meals such as coq au vin and chocolate lava cake from scratch are all easily accessible to Kochhaus grocery store customers. This approach to shopping is what sets Kochhaus apart from other luxury grocers. No longer do customers have to wander the aisles aimlessly in search of inspiration and ingredients.
Meals such as coq au vin and chocolate lava cake from scratch are all easily accessible to Kochhaus grocery store customers. This approach to shopping is what sets Kochhaus apart from other luxury grocers. No longer do customers have to wander the aisles aimlessly in search of inspiration and ingredients.
Trend Themes
1. Recipe-driven Shopping - The trend of recipe-driven shopping provides an opportunity for grocery stores to create a more guided and convenient shopping experience for customers, eliminating the need for aimless wandering and inspiring them to try new recipes.
2. Meal Inspiration Displays - The trend of meal inspiration displays allows grocery stores to showcase fully prepared meal ideas, providing customers with easy access to ingredients and the cost per person, simplifying the meal planning process and saving time.
3. Total Cost Transparency - The trend of total cost transparency in meal shopping empowers customers by providing a clear understanding of the costs associated with each meal, allowing them to make informed decisions and manage their budgets more effectively.
Industry Implications
1. Grocery - The grocery industry can leverage the trend of recipe-driven shopping by implementing interactive displays, personalized recommendations, and pre-packaged meal kits to enhance the shopping experience and drive customer engagement.
2. Meal Delivery - The meal delivery industry can capitalize on the trend of meal inspiration displays by incorporating similar concepts into their platforms, offering customers a wider range of meal options and simplified ordering processes.
3. Food Tech - The food tech industry can embrace the trend of total cost transparency by developing innovative apps and tools that help consumers easily calculate and track the costs of meals based on ingredients, promoting budget-conscious cooking and meal planning.
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