Kit Kat Launches ‘The First Worldwide Website Where Nothing Happen
Ines Freitas — February 7, 2009 — Marketing
References: thefirstworldwidewebsitewherenothinghappens
Kit Kat, Nestlé’s popular chocolate brand, has taken its tagline of “Have a break, have a Kit Kat” to an exquisite extreme. If having a yummy Kit Kat break is to be taken for real, even websites should follow suit, right? So what better than to create ‘The First Worldwide Website Where Nothing Happens’?
Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, chocolate flavored dolce fare niente.
The company alerts that if by any chance anything should happens at the website, to report it.
Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, chocolate flavored dolce fare niente.
The company alerts that if by any chance anything should happens at the website, to report it.
Trend Themes
1. Minimalist Website Design - Disruptive innovation opportunity: Develop simple and visually appealing websites that offer a break from the usual cluttered and overwhelming user experiences.
2. Branded Experiences - Disruptive innovation opportunity: Create unique and memorable branded experiences that align with the values and messaging of the product.
3. Interactive Advertising - Disruptive innovation opportunity: Utilize interactive elements in advertising campaigns to engage users and create a sense of intrigue and participation.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative ways to incorporate relaxation and enjoyment into food and beverage products.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional advertising methods to capture and retain the attention of consumers.
3. Web Development - Disruptive innovation opportunity: Rethink website design and user experience to provide a refreshing and unique online presence for brands.
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