JOYRIDE Sour Strips Have 80% Less Sugar Than Alternatives
Michael Hemsworth — February 15, 2024 — Lifestyle
References: joyridesweets & snackandbakery
JOYRIDE Sour Strips have been created in partnership with YouTuber Ryan Trahan as a series of sweet treats that boast a better-for-you recipe for kids and adults alike to enjoy. The product features the signature strip-style format that comes in four flavors including Strawberry, Green Apple, Blue Raspberry and Pink Lemonade, which are each plant-based and naturally flavored. The candies have four-grams of sugar per serving with nine-grams of net carbs, eight-grams of fiber and 70-calories to make them permissible for macro-conscious consumers to try out.
Chief Creative Officer Ryan Trahan spoke on the JOYRIDE Sour Strips saying, "I decided to work with Joyride because I love candy, but don’t love the way it makes me feel. I always dreamed of having my own snack brand, but only if it was able to address that. My goals aligned perfectly with JOYRIDE: make great candy without junk ingredient. I never thought I’d be able to say I eat candy every day and feel good about it, but after over a year of development with the innovative team at Joyride, here I am.”
Chief Creative Officer Ryan Trahan spoke on the JOYRIDE Sour Strips saying, "I decided to work with Joyride because I love candy, but don’t love the way it makes me feel. I always dreamed of having my own snack brand, but only if it was able to address that. My goals aligned perfectly with JOYRIDE: make great candy without junk ingredient. I never thought I’d be able to say I eat candy every day and feel good about it, but after over a year of development with the innovative team at Joyride, here I am.”
Trend Themes
1. Low-sugar Sour Strip Candies - JOYRIDE Sour Strips offer a better-for-you recipe with 80% less sugar, appealing to health-conscious consumers.
2. Plant-based Sweet Treats - JOYRIDE Sour Strips are plant-based and naturally flavored, catering to the growing demand for plant-based snacks.
3. Macro-conscious Snacking - JOYRIDE Sour Strips with four grams of sugar per serving, eight grams of fiber, and 70 calories, target macro-conscious consumers looking for guilt-free indulgence.
Industry Implications
1. Confectionery - The low-sugar sour strip trend opens up opportunities for confectionery brands to develop healthier alternatives to traditional candies.
2. Snack Foods - The plant-based sweet treat trend creates room for snack food companies to explore innovative products that align with the growing plant-based food movement.
3. Health and Wellness - The macro-conscious snacking trend paves the way for health and wellness brands to create guilt-free snack options for health-conscious individuals.
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