Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
Michael Hemsworth — May 3, 2013 — Marketing
References: hm & hollywoodbackwash
Although the fashion industry might label the advertisements as plus size, the Jennie Runk for H&M advertisements put the spotlight on a woman who is actually just an average size.
Runk -- who is a size 12 -- models the latest collection of beachwear from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears.
It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using fuller models for marketing?
Runk -- who is a size 12 -- models the latest collection of beachwear from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears.
It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using fuller models for marketing?
Trend Themes
1. Plus-size Fashion - The use of average-sized models in fashion advertisements has opened up opportunities for brands to cater to a broader range of body types and promote inclusivity.
2. Body Positivity - The spotlight on realistic body types in advertisements presents an opportunity for brands to support and promote body positivity, challenging traditional beauty standards.
3. Inclusive Marketing - Marketing campaigns featuring diverse body types allow brands to connect with a wider audience and enhance brand loyalty through representation.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of featuring average-sized models by expanding their product ranges to cater to a diverse customer base.
2. Advertising & Marketing - Advertising and marketing agencies can innovate by developing campaigns that challenge traditional beauty standards and promote body positivity, resonating with a broader audience.
3. Fitness & Wellness - Fitness and wellness industries can seize the opportunity to embrace diverse body types and offer products and services that focus on overall health and well-being, regardless of size.
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