The Jay Shells Subway Etiquette Posters are Hilarious
Souzan Michael — August 30, 2011 — Art & Design
References: animalnewyork & buzzfeed
New Yorkers, next time you're about to step on the subway, be on the lookout for the Jay Shells Subway Etiquette posters. The artist, whose real name is Jay Shelowitz, has launched a guerrilla campaign by the fictional 'Metropolitan Etiquette Authority.'
What this really means is that while they are not official posters of any kind, their messages are certainly true. With topics ranging from nail clipping to eating to hygiene, these humorous, yet somewhat harsh posters will hopefully benefit the New York City subway system and public transportation users.
Everyone has been there -- having to deal with a coughing, sniffling, smelly subway passenger who always seems to be standing a bit too close to you for comfort. With the Jay Shells Subway Etiquette posters, hopefully rude and inconsiderate subway passengers will become a thing of the past.
What this really means is that while they are not official posters of any kind, their messages are certainly true. With topics ranging from nail clipping to eating to hygiene, these humorous, yet somewhat harsh posters will hopefully benefit the New York City subway system and public transportation users.
Everyone has been there -- having to deal with a coughing, sniffling, smelly subway passenger who always seems to be standing a bit too close to you for comfort. With the Jay Shells Subway Etiquette posters, hopefully rude and inconsiderate subway passengers will become a thing of the past.
Trend Themes
1. Subway Etiquette Awareness - Opportunity for public transportation companies to raise awareness of proper subway etiquette through creative and humorous campaigns similar to the Jay Shells Subway Etiquette posters.
2. Guerrilla Marketing - Opportunity for marketers to tap into the power of unconventional campaigns like the Metropolitan Etiquette Authority that resonate with target audiences and generate buzz.
3. Humorous Public Service Announcements - Opportunity for government agencies to create humorous and witty campaigns like the Jay Shells Subway Etiquette posters to encourage the public to engage in positive behaviors.
Industry Implications
1. Public Transportation - Public transportation companies can use the Jay Shells Subway Etiquette posters as a template to create inspiring and humorous campaigns that promote respectful subway etiquette.
2. Marketing - Marketing agencies can disrupt traditional advertising by utilizing unconventional and humorous campaigns to engage their target audiences through guerrilla marketing.
3. Government and Public Sector - Government agencies can leverage humorous and creative public service announcements like the Jay Shells Subway Etiquette posters to promote positive behavior and social change without sounding preachy.
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