The Larger Than Life Works of Jaume Plensa
Kamal Musharbash — October 21, 2010 — Art & Design
References: jaumeplensa
Spanish sculptor Jaume Plensa has made his mark internationally with his massive plastic sculptures, attracting visitors from all over the world. Plensa is also known to dive into mixed-media art to create amazing drawings and etchings that are seen in many exhibitions.
Jaume Plensa has a contemporary vision and is able to mix cultures and ideas to create an imaginary world for audiences.
Implications - The saying that size is everything really can reign true in the eyes of consumers who are constantly trying to out-do their peers. By creating larger-than-life attractions like this sculpture, destinations become more desirable to visit for consumers that are hungry for a spectacle and whatever you want to share is more likely to receive viral attention.
Jaume Plensa has a contemporary vision and is able to mix cultures and ideas to create an imaginary world for audiences.
Implications - The saying that size is everything really can reign true in the eyes of consumers who are constantly trying to out-do their peers. By creating larger-than-life attractions like this sculpture, destinations become more desirable to visit for consumers that are hungry for a spectacle and whatever you want to share is more likely to receive viral attention.
Trend Themes
1. Gigantic Art Installations - Creating larger-than-life attractions to attract consumers hungry for a spectacle.
2. Mixed-media Art - Exploring a combination of materials to create unique works
3. Global Contemporary Art - Sharing cultural perspectives through imaginative art installations and exhibitions.
Industry Implications
1. Tourism - Offering larger-than-life attractions to increase visitors and revenue.
2. Art and Design - Encouraging mixed-media exploration to create unique works of art.
3. Cultural Exchange - Promoting global contemporary art to share diverse cultural perspectives.
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