James Taylor Rebrands NYC Neighborhoods as Corporations
Jennifer Paul — February 21, 2014 — Marketing
References: skillpages & huffingtonpost
James Taylor is a Graphic Designer in New York City. The big apple is known for its incredible number of national chains and corporate retailers. Taylor decided to capture the city's corporate occupation by rebranding and reimagining the names of Manhattan neighborhoods. He rebranded them to look like large national retailers' logos.
Some of the rebranded logos include corporations like Bank of America, Staples and Dunkin' Donuts. Dunkin' Donuts is the largest retailer in New York City, with 515 stores scattered across the city.
The series of rebranded images is called 'City in Chains.' The rebranding of some of the city's favorite neighborhoods are becoming mirror images of corporate America. It is an interesting take on how influential corporate America is to our lives. This is definitely an eye opener in the most imaginative way.
Some of the rebranded logos include corporations like Bank of America, Staples and Dunkin' Donuts. Dunkin' Donuts is the largest retailer in New York City, with 515 stores scattered across the city.
The series of rebranded images is called 'City in Chains.' The rebranding of some of the city's favorite neighborhoods are becoming mirror images of corporate America. It is an interesting take on how influential corporate America is to our lives. This is definitely an eye opener in the most imaginative way.
Trend Themes
1. Neighborhood Rebranding - Opportunity to reimagine and redesign local neighborhoods as branded entities.
2. Corporate Influence - Exploration of the impact of corporate America and its presence in urban communities.
3. Satirical Branding - Creation of parodies through reimagining popular logos in different contexts.
Industry Implications
1. Graphic Design - Chance for graphic designers to creatively showcase branding and visual communication skills.
2. Marketing and Advertising - Opportunity to utilize creative strategies in brand promotion and consumer engagement.
3. Urban Planning - Potential for urban planners and architects to explore alternative perspectives in city design and development.
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