Jägermeister Scharf Explores the Hot and Spicy Side of the Liqueur
Laura McQuarrie — May 28, 2019 — Lifestyle
References: jagermeister & thespiritsbusiness
Jägermeister 'Scharf,' which translates to "hot" or "spicy" in German, is a new expression of the herbal liqueur that is said to boast more intense ginger flavors. As ever, the Jägermeister expression is made with the same 56 botanicals but it has added ginger and galangal for an extra kick. This new take on Jägermeister’s distinctive character gives fans a new way to appreciate the classic ingredients that go into the making of the product, while enjoying a refreshing new experience of what the brand describes as Jägermeister Scharf's "hot headnote."
This new release from Jägermeister is available in select European markets and is set to launch in Latin America by the end of the year.
This new release from Jägermeister is available in select European markets and is set to launch in Latin America by the end of the year.
Trend Themes
1. Ginger-infused Alcoholic Beverages - Opportunity to create new alcoholic beverages using ginger as a main ingredient, to cater to consumers who enjoy spicy and unique flavor profiles in drinks.
2. Herbal Liqueur Innovations - Opportunity for creating new and unique expressions of herbal liqueurs that incorporate unconventional ingredients, like ginger and galangal, to offer a distinct flavor profile for consumers seeking variety.
3. Botanical-inspired Refreshments - Opportunity to create non-alcoholic beverages using various botanicals like ginger and galangal, which can offer a unique and refreshing taste to consumers looking for alternatives to traditional soft drinks.
Industry Implications
1. Alcoholic Beverages - Innovations in ginger-infused alcoholic beverages can cater to consumers' evolving taste preferences and increase sales for alcohol companies willing to take risks and explore new flavor profiles.
2. Herbal Liqueur Industry - Incorporating new ingredients like ginger and galangal can differentiate brands in the herbal liqueur industry and create new opportunities for companies to expand their customer base.
3. Non-alcoholic Beverage Industry - Creating refreshing, botanical-inspired non-alcoholic beverages can offer an alternative to traditional soft drinks and cater to health-conscious consumers who are looking for creative and unique flavors in their drinks.
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