These Impossible Foods Products are Protein-Packed and Meat-Free
Michael Hemsworth — October 8, 2024 — Lifestyle
References: impossiblefoods & vegconomist
These new Impossible Foods products have been launched by the plant-based food brand as a series of options ideal for parents to give to youngsters as a meat-free meal that offers a familiar flavor experience. The Impossible Corn Dogs and Impossible Lion King Nuggets are each crafted with taste and nutrition in mind with each one offering less saturated fat and fat than conventional alternatives. The Impossible Corn Dogs have a plant-based hot dog covered in a soft cornmeal coating, while the Impossible Lion King Nuggets have 10-grams of protein per serving.
President and CEO of Impossible Foods Peter McGuinness spoke on some of the new Impossible Foods products saying, "We’ve been proud to collaborate with Disney across their properties for the past four years, so it felt natural to extend that partnership into grocery. Our new Lion King Nuggets offer a fun and familiar way for kids and adults to enjoy our plant-based chicken.”
Image Credit: Impossible Foods
President and CEO of Impossible Foods Peter McGuinness spoke on some of the new Impossible Foods products saying, "We’ve been proud to collaborate with Disney across their properties for the past four years, so it felt natural to extend that partnership into grocery. Our new Lion King Nuggets offer a fun and familiar way for kids and adults to enjoy our plant-based chicken.”
Image Credit: Impossible Foods
Trend Themes
1. Plant-based Kid Snacks - A growing trend of plant-based snacks tailored for children caters to health-conscious parents seeking nutritious and sustainable options.
2. Protein-rich Plant Foods - The increasing availability of high-protein plant-based foods offers substantial alternatives to traditional meat products, appealing to both kids and adults.
3. Brand Partnerships for Plant-based Foods - Collaborations between plant-based brands and popular franchises can leverage familiar themes to boost acceptance and adoption among young consumers.
Industry Implications
1. Plant-based Food Industry - A surge in demand for plant-based food products creates immense opportunities for innovation in health-focused and environmentally friendly offerings.
2. Children’s Food Market - The introduction of nutritious and fun plant-based products designed for kids is transforming the landscape of the children's food industry.
3. Collaborative Food Branding - Partnerships between food brands and entertainment franchises are driving a unique intersection of entertainment and nutrition in the food industry.
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