Artist Theo Jansen
Jeremy Gutsche — January 13, 2007 — Eco
References: strandbeest & freshcreation.nl
Artist Theo Jansen has spent ten years of his life making huge skeleton structures which are able to walk in the wind. Eventually, he wants these animals to live their own life walking on beaches. In this video, Theo Jansen is featured in a BMW Innovation commercial.
Implications - BMW definitely makes a smart play here by featuring such a captivating inventor and his stunning creations in their advertisements. This is exactly the kind of thing that would keep a viewer from changing the channel, and would therefore simultaneously amuse and inform. Associating their brand with something that is truly fascinating will ultimately make their marketing message all the more memorable. Well done BMW!
Implications - BMW definitely makes a smart play here by featuring such a captivating inventor and his stunning creations in their advertisements. This is exactly the kind of thing that would keep a viewer from changing the channel, and would therefore simultaneously amuse and inform. Associating their brand with something that is truly fascinating will ultimately make their marketing message all the more memorable. Well done BMW!
Trend Themes
1. Wind-powered Kinetic Sculptures - There is a trend towards creating large, wind-powered kinetic sculptures that can move on their own, offering possibilities for art installations and attractions.
2. Sustainable Art - A trend towards the creation of art that focuses on sustainability and the environment, offering opportunities for artists to create unique works that showcase environmental concerns in a creative way.
3. Interactive Art Installations - There is a trend towards creating interactive art installations that engage audiences in a new and unique way, opening up opportunities for businesses in the entertainment and tourism industries.
Industry Implications
1. Automotive Industry - The automotive industry can capitalize on the trend of creating captivating commercials by featuring captivating inventors and their stunning creations in their advertisements, increasing brand recall and brand affinity.
2. Art Industry - The art industry can capitalize on the trend towards sustainable art by prioritizing environmentally friendly materials in the creation of art, providing unique opportunities for artists to showcase their concern for the environment in a creative way.
3. Tourism Industry - The tourism industry can capitalize on the trend towards interactive art installations by creating new attractions and interactive experiences that engage audiences in a new and unique way, providing memorable experiences for tourists.
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