Living Rooms are Converted to Musical Meeting Places
Heather Flowers-Forhan — January 15, 2010 — Life-Stages
References: interstate95rocks & concertsinyourhome
House concerts are turning living rooms into bohemian sanctuaries, and it’s easy to see why they're growing in popularity. There are no worries about running into your ex, needing earplugs, or light-handed bartenders expecting big tips. Why didn’t someone think of this before?
Andy and Linda Levy of Worcester, MA, began a circuit of house concerts in their home as an alternate option to the bar scene, preferring to enjoy live music in an intimate atmosphere where the focus is on the music. With a user-friendly interface on their website, it is easy to be both a host and an attendee. Each online flier gives a brief bio of the performers as well as the genre.
If live music is what you are about but would rather not stand in line to pay cover only to have to stand in line again to use the bathroom or worry about parking on the street, forget everything you know about going out. Let the twenty-somethings out there inhabit the noisy clubs; house concerts are for the sophisticated crowd that is too old for nonsense but still young enough to have a good time.
Andy and Linda Levy of Worcester, MA, began a circuit of house concerts in their home as an alternate option to the bar scene, preferring to enjoy live music in an intimate atmosphere where the focus is on the music. With a user-friendly interface on their website, it is easy to be both a host and an attendee. Each online flier gives a brief bio of the performers as well as the genre.
If live music is what you are about but would rather not stand in line to pay cover only to have to stand in line again to use the bathroom or worry about parking on the street, forget everything you know about going out. Let the twenty-somethings out there inhabit the noisy clubs; house concerts are for the sophisticated crowd that is too old for nonsense but still young enough to have a good time.
Trend Themes
1. House Concerts - A growing preference for intimate live music experiences in residential spaces.
2. Alternative Event Spaces - A trend towards hosting events in unconventional, residential locations.
3. User-generated Events - An increase in attendee-hosted and user-generated events, facilitated by online platforms.
Industry Implications
1. Hospitality - Opportunities to innovate by offering unique and intimate event spaces for guests.
2. Online Event Platforms - Platforms that facilitate attendee-hosted and user-generated events may disrupt traditional event planning services.
3. Music Industry - Artists and promoters may find innovative new revenue streams by participating in the house concert trend.
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