Horse Neck Kentucky Bourbon Launched a Series of New Refreshments
Michael Hemsworth — February 5, 2023 — Lifestyle
Horse Neck Kentucky Bourbon has announced a new range of ready-to-drink (RTD) canned cocktails perfect for drinkers to pick up and enjoy that don't require any mixing or preparation.
The canned cocktails are all crafted with the brand's signature Kentucky Straight Bourbon to give each one a 9% ABV, which is closer to what one might expert from a spirit-based cocktail. The drinks come in four varieties including Bourbon Cherry Rye, Bourbon Ginger Ale, Bourbon Mule Spice and Bourbon La Paloma. The cocktails come in 12-ounce slender cans in four-packs of a particular flavor or variety packs.
Co-Founder Kurt Baxter spoke on the new Horse Neck Kentucky Bourbon canned cocktails saying, "From the rich caramel flavor of aged Kentucky Straight Bourbon to the unique flavor profiles made with clean, natural ingredients, Horse Neck really stands out in the premium spirit-based RTD market.”
The canned cocktails are all crafted with the brand's signature Kentucky Straight Bourbon to give each one a 9% ABV, which is closer to what one might expert from a spirit-based cocktail. The drinks come in four varieties including Bourbon Cherry Rye, Bourbon Ginger Ale, Bourbon Mule Spice and Bourbon La Paloma. The cocktails come in 12-ounce slender cans in four-packs of a particular flavor or variety packs.
Co-Founder Kurt Baxter spoke on the new Horse Neck Kentucky Bourbon canned cocktails saying, "From the rich caramel flavor of aged Kentucky Straight Bourbon to the unique flavor profiles made with clean, natural ingredients, Horse Neck really stands out in the premium spirit-based RTD market.”
Trend Themes
1. Spirit-based RTD Cocktails - The launch of a new range of ready-to-drink canned cocktails presents an opportunity for brands to experiment with unique, expertly crafted flavors in the growing spirit-based RTD market.
2. Canned Cocktail Variety Packs - Offering variety packs of canned cocktails with several different flavors caters to drinkers who enjoy trying different cocktails, and presents an opportunity for brands to showcase their range of offerings in a convenient format.
3. Crafted Cocktails in a Can - The trend towards expertly crafted cocktails in a convenient, on-the-go format presents an opportunity for innovative brands to create unique, high-quality canned cocktails to appeal to discerning drinkers.
Industry Implications
1. Alcoholic Beverages - The launch of the Horse Neck Kentucky Bourbon canned cocktails highlights the opportunities within the alcoholic beverage industry to provide convenience without sacrificing quality or taste with ready-to-drink options.
2. Packaging - As the trend towards RTD cocktails in convenient, single-use formats continues to grow, there is an opportunity for innovative packaging solutions that preserve the quality and taste of premium spirits while maintaining a long shelf life.
3. Hospitality - Canned cocktails provide an opportunity for the hospitality industry to offer signature cocktails in a convenient format, whether for takeout or in-house events, without sacrificing quality or taste.
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