The Welch's Christmas Holiday Fruit Snacks are Charming
Michael Hemsworth — November 17, 2020 — Marketing
References: welchsfruitsnacks & snackandbakery
The Welch's Christmas holiday fruit snacks have been announced by the brand as a new seasonal snack offering for consumers that will help them to enhance packed lunches or even Christmas stockings with a touch of sweetness. The fruit snacks are made with real fruit as the first ingredient, and area food source of vitamins A, C and E, while also containing no preservatives, gluten or fat. The Christmas-themed nature of the snacks has them in a variety of festive shapes including a snowman, Santa Claus, ornament, snowflake and Christmas tree.
The Welch's Christmas holiday fruit snacks are being launched in both five-count boxes as well as 28-count boxes to suit consumer needs this festive season.
The Welch's Christmas holiday fruit snacks are being launched in both five-count boxes as well as 28-count boxes to suit consumer needs this festive season.
Trend Themes
1. Seasonal Fruit Snacks - Opportunity to capitalize on consumer desire for festive and seasonal food options by introducing limited edition fruit snacks for various holidays.
2. Real Fruit Ingredients - Opportunity to create a marketing advantage by highlighting the use of real fruit as the first ingredient in fruit snack products, appealing to health-conscious consumers.
3. Specialty Packaging - Opportunity to differentiate products by offering fruit snacks in festive shapes and designs, creating a more appealing and memorable experience for consumers.
Industry Implications
1. Food and Beverage - Food and snack manufacturers can explore the creation of seasonal fruit snacks as a way to capture consumer interest and increase sales during holidays.
2. Healthy Snacks - Healthy snack brands can leverage the use of real fruit ingredients to position their products as a healthier alternative to traditional snacks, appealing to health-conscious consumers.
3. Packaging and Design - Packaging companies can offer specialty packaging solutions to food manufacturers looking to create unique and visually appealing fruit snack products for holiday seasons.
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