The Programer High-Protein Beverage Offers an Energy Boost
Michael Hemsworth — April 18, 2024 — Lifestyle
References: arlafoodsingredients & foodbev
The Programer high-protein beverage has been introduced by Arla Foods Ingredients as a delicious and nutritious refreshment for professionals and gamers alike to incorporate into their routine. The drink is formulated with the Lacprodan SP-9213 clear whey isolate to give it 15-grams of protein in each can that includes 3,767mg of branched-chain amino acids (BCAA). The drink also boasts taurine, zinc, magnesium, vitamins A, B3, B6 and B12 and caffeine to provide an energy boost when spending extended periods at a terminal.
Marketing and Business Development Manager, South America at Arla Foods Ingredients Cido Silveira spoke on the Programer high-protein beverage saying, "There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. Programer allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks."
Marketing and Business Development Manager, South America at Arla Foods Ingredients Cido Silveira spoke on the Programer high-protein beverage saying, "There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. Programer allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks."
Trend Themes
1. High-protein Energy Drinks - Opportunity for developing high-protein energy drinks with unique formulations to target professionals and gamers seeking sustained energy levels.
2. Clear Whey Isolate Formulas - Potential for utilizing clear whey isolate like Lacprodan SP-9213 in beverage formulations to offer high protein content and branched-chain amino acids.
3. Nutrition-focused Beverages - Rising trend in creating nutrition-focused beverages that combine protein, vitamins, and caffeine for an energy boost during prolonged mental tasks.
Industry Implications
1. Food and Beverage - Incorporating innovative ingredients like whey isolate and optimizing nutrition in beverages for targeted consumer segments in the food and beverage industry.
2. Gaming and Esports - Opportunities for catering to the nutritional needs of gamers and esports enthusiasts by providing functional and performance-boosting beverages.
3. Health and Wellness - Integration of protein-rich, energy-boosting drinks with additional health benefits to meet the demands of health-conscious consumers in the health and wellness sector.
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