The Hermès Yoga Products are Being Added to the Equestrian Line
Michael Hemsworth — May 18, 2023 — Luxury
References: hermes & highsnobiety
These Hermès Yoga activewear styles have been added to the fashion brand's equestrian line as a series of high-end options for discerning consumers to add into their gym bag. The various items are being added to the Home, Outdoor and Equestrian section of the brand's website, and includes yoga pants, yoga shorts, a sports bra and more. All of the activewear styles are characterized by their minimalist aesthetics that only feature subtle nods to the brand with no outright logos.
The Hermès Yoga activewear styles are priced starting at $475 to position them as a high-end option for affluent athletic individuals to incorporate into their wardrobe. The various pieces speak to the quiet luxury aesthetic, which has seen a resurgence in recent months.
Image Credit: Hermès
The Hermès Yoga activewear styles are priced starting at $475 to position them as a high-end option for affluent athletic individuals to incorporate into their wardrobe. The various pieces speak to the quiet luxury aesthetic, which has seen a resurgence in recent months.
Image Credit: Hermès
Trend Themes
1. Quiet Luxury Activewear - Brands can tap into the demand for subtle, minimalist luxury activewear by incorporating their aesthetics into their product line.
2. Equestrian-inspired Athleisure - The fusion of equestrian and athleisure clothing styles presents a unique opportunity for brands to tap into both markets and offer versatile options for consumers.
3. High-end Yoga Fashion - There is an opportunity for designers and brands to create a premium line of yoga-inspired fashion that incorporates luxurious materials and minimalist design elements.
Industry Implications
1. Fashion - Fashion brands can incorporate equestrian or yoga-inspired activewear into their product line to appeal to affluent consumers seeking luxury athletic clothing.
2. Sport and Fitness - The equestrian and yoga industries can collaborate to create stylish, functional clothing that meets the unique needs of both athletic disciplines.
3. Luxury Goods - Luxury brands can expand into the activewear market by creating high-end, minimalist designs like the Hermès Yoga collection to cater to affluent consumers' demand for luxury athletic clothing.
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