BeatBox Beverages' 11.1% ABV Hard Tea Shares the Taste of Real Tea
Laura McQuarrie — June 10, 2023 — Lifestyle
References: beatboxbeverages & marketingdive
BeatBox Beverages' Hard Tea flavor is a new launch that shares the taste of real tea in a convenient carton that's resealable and recyclable. This low-sugar, high-ABV hard tea (11.1% ABV) is non-carbonated and it was first tested at two music festivals last summer.
Combining the lightness and natural flavors of tea with alcohol, canned hard teas provide a convenient and ready-to-drink solution that appeals to those looking for a lighter alternative to traditional beer or cocktails. The appeal of this high-ABV hard tea lies in its ability to offer a unique combination of beloved tea flavors with a stronger alcoholic punch, providing consumers with a refreshing and invigorating beverage that simultaneously satisfies their desire for a flavorful tea experience and a higher alcohol content.
Combining the lightness and natural flavors of tea with alcohol, canned hard teas provide a convenient and ready-to-drink solution that appeals to those looking for a lighter alternative to traditional beer or cocktails. The appeal of this high-ABV hard tea lies in its ability to offer a unique combination of beloved tea flavors with a stronger alcoholic punch, providing consumers with a refreshing and invigorating beverage that simultaneously satisfies their desire for a flavorful tea experience and a higher alcohol content.
Trend Themes
1. High-abv Canned Beverages - The trend of creating high-ABV versions of popular canned drinks like teas offers the opportunity for alcoholic beverage companies to offer consumers a more exciting drinking experience.
2. Resealable and Recyclable Packaging - The trend of using resealable and recyclable packaging for alcoholic beverages like canned teas offers the opportunity for beverage companies to show their commitment to the environment.
3. Tea Flavored Alcoholic Beverages - The trend of combining popular tea flavors with alcohol offers the opportunity for beverage companies to create unique and innovative flavors that appeal to a wider audience.
Industry Implications
1. Alcohol Beverage Industry - The alcohol beverage industry can capitalize on the trend of high-ABV canned teas by introducing new and exciting flavors that meet consumer demand for unique drinking experiences.
2. Packaging Industry - The packaging industry can capitalize on the trend of resealable and recyclable packaging for alcoholic beverages by offering companies eco-friendly and innovative solutions for packaging their products.
3. Tea Industry - The tea industry can capitalize on the trend of tea-flavored alcoholic beverages by partnering with alcohol beverage companies to create unique and exciting flavors that appeal to a wider audience.
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