Gucci Bakes Expensive Treats in Tokyo
Believe it or not but Gucci does make pancakes. And you thought pancakes were only for the wild west!
Gucci Pancakes are available exclusively at Gucci Cafe in Ginza Tokyo. The pancakes are among a number of luxury treats on the menu.
The picture shown here is courtesy of Tabelog.
Implications - Once a brand has gone global and has billions to spend, they tend to branch out into different areas such as what Gucci did with their luxury cafe. Since people are already loyal to their brand, they are able to draw those people in to their new ventures with ease. Businesses that become well off have a better chance of succeeding when creating new types of products because of their already established consumer base.
Gucci Pancakes are available exclusively at Gucci Cafe in Ginza Tokyo. The pancakes are among a number of luxury treats on the menu.
The picture shown here is courtesy of Tabelog.
Implications - Once a brand has gone global and has billions to spend, they tend to branch out into different areas such as what Gucci did with their luxury cafe. Since people are already loyal to their brand, they are able to draw those people in to their new ventures with ease. Businesses that become well off have a better chance of succeeding when creating new types of products because of their already established consumer base.
Trend Themes
1. Luxury Food - Expensive food items sold exclusively by luxury brands present a disruptive innovation opportunity to create enticing new products for an established consumer base.
2. Branded Cafes - Branded cafes offer a unique opportunity for global brands to branch out into new markets and attract customers with an established brand identity and loyal following.
3. Lifestyle Marketing - The promotion of high-end culinary experiences by luxury brands offers a potential disruption in marketing strategies that focus on appealing to a consumer's lifestyle and values.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage their brand identity and consumer loyalty to expand into the culinary space and offer high-end food items.
2. Hospitality - Branded cafes can provide a unique experience for customers and expand the reach of an established hospitality brand.
3. Marketing - Lifestyle marketing can be disrupted by luxury brands offering high-end culinary experiences as a new way to appeal to their target audience.
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