Greeting Cards Without Sugar Coating by Julianna Holowka
Marissa Brassfield — August 14, 2008 — Lifestyle
References: juliannaholowka
With simple line drawings and stick figures, Julianna Holowka’s Mean Cards depict the emotions you just can’t say aloud.
There are some recipients for whom no candy-coated, run-of-the-mill drugstore card will do. A Mean Card cuts through the niceties and delivers the brutal truth with a smile. After all, what’s better than receiving a card that asks simply, “Pregnant or Fat?”
Implications - Greeting cards are traditionally saccharine stationery that solely expresses well wishes. Sarcastic stationery such as these Mean Cards enables consumers to express negative emotions in a succinct way. Creative professionals can take advantage of this opportunity by infusing their products with wit, sarcasm and cutting, cheeky humor.
There are some recipients for whom no candy-coated, run-of-the-mill drugstore card will do. A Mean Card cuts through the niceties and delivers the brutal truth with a smile. After all, what’s better than receiving a card that asks simply, “Pregnant or Fat?”
Implications - Greeting cards are traditionally saccharine stationery that solely expresses well wishes. Sarcastic stationery such as these Mean Cards enables consumers to express negative emotions in a succinct way. Creative professionals can take advantage of this opportunity by infusing their products with wit, sarcasm and cutting, cheeky humor.
Trend Themes
1. Sarcastic Stationery - The rise of Mean Cards and other sarcastic stationery allows consumers to express negative emotions in a succinct and humorous way.
2. Wit-infused Products - Creative professionals can seize the opportunity to infuse their products with wit, sarcasm, and cutting, cheeky humor.
3. Expressive Emotions - Mean Cards provide a platform for recipients to receive brutally honest messages that they may not be able to say aloud.
Industry Implications
1. Greeting Cards - The greeting card industry can benefit from incorporating sarcastic and witty designs to cater to consumers who prefer expressing their emotions with humor.
2. Stationery - The stationery industry can explore the demand for sarcastic and humorous products, creating a niche within the market to satisfy consumers' desire for expressive stationery.
3. Creative Design - The creative design industry can tap into the trend of sarcastic and witty products, offering innovative designs that resonate with consumers seeking unconventional ways to express themselves.
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