This Giant Green Cube is the New Euronews Headquarters
Ady Floyd — October 18, 2015 — Art & Design
References: jakobmacfarlane & vdoop
Paris-based architecture studio Jakob + Macfarlane designed this stunning lime green cube, which is now the headquarters of Euronews. The flamboyant structure resides on the waterfront to provide employees with stunning panoramic views of the Saône River in Lyon.
The side of the building facing the water contains two large circles that resemble eyes. These eyes, known as 'conical atria' are designed to encourage light to pass through and engulf the interior of the building. The building itself is made of a weather-resistant aluminum cladding. The dual layered outer shell mimics the strokes of a partially dampened paint brush.
While the large green cube is a surreal architectural design, the creators hope that it is the first of many buildings that will revamp the city's 'confluence district.'
The side of the building facing the water contains two large circles that resemble eyes. These eyes, known as 'conical atria' are designed to encourage light to pass through and engulf the interior of the building. The building itself is made of a weather-resistant aluminum cladding. The dual layered outer shell mimics the strokes of a partially dampened paint brush.
While the large green cube is a surreal architectural design, the creators hope that it is the first of many buildings that will revamp the city's 'confluence district.'
Trend Themes
1. Sustainable Architecture - The lime green aluminum building showcases the use of weather-resistant aluminum cladding and encourages natural light within the building, creating disruptive innovation opportunities for sustainable architecture.
2. Unique Office Structures - Jakob + Macfarlane's creation of a stunning and unique lime green cube as the headquarters for a company sets a trend for more distinctive and innovative office structures to improve the work environment and corporate branding.
3. Panoramic Views - The location of the lime green aluminum building on the waterfront creates a trend for more buildings to incorporate panoramic views as a feature, presenting disruptive innovation opportunities for the real estate industry.
Industry Implications
1. Architecture - Jakob + Macfarlane's use of weather-resistant aluminum cladding and the design of conical atria can set a trend towards more durable and eye-catching architectural designs.
2. Real Estate - The incorporation of panoramic views into building design creates an opportunity for the real estate industry to capitalize on aesthetic features of buildings to appeal to customers.
3. Corporate Branding - Jakob + Macfarlane's design of a distinct and memorable headquarters building sets an industry trend for more companies to create unique structures that contribute to corporate branding and marketing efforts.
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