Turkey Hill Graham Slam Returns, a Long-time Fan-Favorite Flavor
Grace Mahas — March 28, 2023 — Lifestyle
References: prnewswire
Turkey Hill, one of America's most beloved ice cream brands, is bringing back its highly demanded flavor, Graham Slam, in time for baseball season. This old favorite features a graham flavor, delectable chocolate marshmallow cups, and a graham cracker swirl. To celebrate its return, Turkey Hill is hosting an exclusive giveaway that will provide fans nationwide with VIP access to the flavor. To enter, fans must visit turkeyhill.com/grahamslamreturns and play trivia to prove they are among the original fans. The VIP prize pack includes 4 tubs of Graham Slam ice cream shipped in a reusable cooler bag.
Brittany Smith, Director of Marketing, Frozen at Turkey Hill said, "Everyone loves a good comeback, especially when it involves ice cream". Graham Slam will be available at many retail partners including Giant, Weis, ShopRite, Acme, Price Chopper, and select Walmart stores. Turkey Hill is the fourth-largest premium ice cream brand and one of the leading refrigerated iced tea brands in the nation.
Brittany Smith, Director of Marketing, Frozen at Turkey Hill said, "Everyone loves a good comeback, especially when it involves ice cream". Graham Slam will be available at many retail partners including Giant, Weis, ShopRite, Acme, Price Chopper, and select Walmart stores. Turkey Hill is the fourth-largest premium ice cream brand and one of the leading refrigerated iced tea brands in the nation.
Trend Themes
1. Baseball Season-inspired Treats - There is an opportunity for ice cream brands to create limited edition flavors that tie into a seasonal event or occasion, such as baseball season, that resonates with consumers.
2. Interactive Promotions - Businesses can create interactive experiences that involve trivia games or challenges to engage with their audience and increase brand loyalty.
3. Bringing Back Fan-favorites - Companies can capitalize on the nostalgia factor by reintroducing discontinued or seasonal items that have a strong loyal following.
Industry Implications
1. Food and Beverage - The food and beverage industry can take inspiration from creating limited edition items that tie into events or seasons to encourage new and repeat customers.
2. Marketing and Advertising - The marketing and advertising industry can utilize interactive promotions as a means to create brand engagement opportunities and track consumer behavior.
3. Retail - The retail industry can learn from the success of bringing back discontinued products as a way to capitalize on nostalgic appeal and increase customer loyalty.
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