StarBrand Sells TV Styles
Bianca — November 11, 2007 — Pop Culture
References: starbrandmedia
Many TV shows hugely appeal to the fashion-conscious, often acting as a source of personal style inspiration. To make the looks even easier to replicate, StarBrand not only has a gallery of the top set styles, but also lets your order the clothes directly from the site.
If you were hooked on Gossip Girl from the premiere episode, instantly enamored with the set wardrobes, then why not make them yours?
The show is based on a group of spoiled Manhattan private school teens that happen to have A LOT of money to blow; not a reality for most teens. That doesn't stop them from wanting it; other teen girls share similar fashion interest, but lack the funds to buy the same pieces. Thanks to the web, fans can now buy more affordable knock-offs from StarBrand Media Inc.
"It's a trend that's not necessarily just for the young, even though the sweet spot right now is that all-important 18-24 hipster demographic," Canadian Business explained. "Through sites run by StarBrand and similar companies -- seenON.com and starstyle.com are among the biggies in this growing area of new media -- fans of all ages are being targeted to check out clothes, jewelry, accessories and even furniture and housewares used by characters on hundreds of TV hows and movies."
StarBrand also offers styles from shows like The Tyra Banks Show, One Tree Hill, Smallville, Supernatural and The L Word and has the rights to create the style section of the site for America's Next Top Model.
Check out the video for the inside scoop on the Gossip Girls wardrobe!
If you were hooked on Gossip Girl from the premiere episode, instantly enamored with the set wardrobes, then why not make them yours?
The show is based on a group of spoiled Manhattan private school teens that happen to have A LOT of money to blow; not a reality for most teens. That doesn't stop them from wanting it; other teen girls share similar fashion interest, but lack the funds to buy the same pieces. Thanks to the web, fans can now buy more affordable knock-offs from StarBrand Media Inc.
"It's a trend that's not necessarily just for the young, even though the sweet spot right now is that all-important 18-24 hipster demographic," Canadian Business explained. "Through sites run by StarBrand and similar companies -- seenON.com and starstyle.com are among the biggies in this growing area of new media -- fans of all ages are being targeted to check out clothes, jewelry, accessories and even furniture and housewares used by characters on hundreds of TV hows and movies."
StarBrand also offers styles from shows like The Tyra Banks Show, One Tree Hill, Smallville, Supernatural and The L Word and has the rights to create the style section of the site for America's Next Top Model.
Check out the video for the inside scoop on the Gossip Girls wardrobe!
Trend Themes
1. Tv-inspired Fashion - Opportunity for fashion brands to collaborate with TV shows and offer more affordable versions of the clothes to fans.
2. Social Commerce - Opportunity for e-commerce platforms to integrate social elements and enable fans to directly purchase clothes worn by TV or movie characters.
3. Celebrity-driven E-commerce - Opportunity for e-commerce platforms to collaborate with celebrities and offer exclusive collections inspired or designed by them.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to collaborate with TV shows and offer more affordable versions of the clothes to fans.
2. E-commerce Industry - Opportunity for e-commerce platforms to integrate social elements and enable fans to directly purchase clothes worn by TV or movie characters.
3. Entertainment Industry - Opportunity for entertainment and celebrity brands to collaborate with e-commerce platforms and offer exclusive collections inspired or designed by them.
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