The GORUCK Never Forget Collection Benefits 9/11 Survivors
Michael Hemsworth — August 14, 2021 — Social Good
References: goruck & gearhungry
The GORUCK Never Forget collection is a new lineup of customized training equipment and apparel that will provide athletes with a way to support their lifestyle, while also giving back to those who need it most.
The collection includes the GR1 26 liter along with the Rucker 20 liter rucksacks along with some clothing items such as the Never Forget T-shirt and a hoodie. The various items are built with durability in mind and will support the needs of athletes taking to the great outdoors to train.
The GORUCK Never Forget collection will benefit veterans and families who were affected by 9/11, and will see half of the proceeds go towards the Tunnel to Towers Foundation with the remaining donated to the Travis Manion Foundation.
The collection includes the GR1 26 liter along with the Rucker 20 liter rucksacks along with some clothing items such as the Never Forget T-shirt and a hoodie. The various items are built with durability in mind and will support the needs of athletes taking to the great outdoors to train.
The GORUCK Never Forget collection will benefit veterans and families who were affected by 9/11, and will see half of the proceeds go towards the Tunnel to Towers Foundation with the remaining donated to the Travis Manion Foundation.
Trend Themes
1. Charitable Product Collections - Brands can create product collections to give back to charitable causes, while also attracting socially responsible consumers.
2. Community Support Initiatives - Businesses can implement community support initiatives that give back to local and national organizations, providing a unique marketing advantage.
3. Customized Gear and Accessories - Offering customized gear and accessories can increase customer brand loyalty and provide a unique value proposition.
Industry Implications
1. Outdoor Gear and Apparel Industry - Outdoor gear and apparel companies can create charitable collections to support veterans and 9/11 survivors, while also promoting the brand's mission and values.
2. Fitness and Athletics Industry - Fitness and athletic brands can launch charity collections, appealing to health-conscious and socially responsible consumers who want to give back while indulging in their favorite activities.
3. Non-profit and Charity Industry - Non-profit and charity organizations can partner with brands and businesses to launch co-branded charitable products, driving awareness and fundraising goals.
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