This is definitely cool! GoodSearch is a service that utilizes Yahoo's search engine to earn money for charity. There are hundreds of charities already in their database, but if your favorite is not there, you can easily submit it.
For each standard search, your charity can earn about US$0.01. I know it doesn't sound like much, but if the supporters of that organization use GoodSearch regularly, it can easily add up to a significant amount.
They also have a service they call GoodShop, accessed through a link on the GoodSearch home page, through which you can earn even more money for your charity. They have many popular online shopping sites in many categories, such as eBay, Walmart, Target, and Amazon.
Each will donate a portion of the sale, up to several percent in some cases, to your charity. And it costs you nothing!
Why This Trend Is Growing
- Online Fundraising
- Disruptive innovation opportunity: Develop a platform that combines online search with fundraising to generate even higher donations for charities.
- Charity Partnerships
- Disruptive innovation opportunity: Create a network of charities and online shopping sites to maximize the amount of donations generated.
- Social Impact Search Engines
- Disruptive innovation opportunity: Build a search engine specifically designed to donate a portion of ad revenue to charities chosen by users.
Industries Being Reshaped
- Online Advertising
- Disruptive innovation opportunity: Leverage online advertising platforms to create partnerships with charities and allocate a percentage of ad revenue towards donations.
- E-commerce
- Disruptive innovation opportunity: Integrate a donation feature into popular e-commerce websites to encourage customers to support their favorite charities.
- Nonprofit Sector
- Disruptive innovation opportunity: Develop innovative fundraising models using technology to revolutionize the way nonprofits raise money.
