This Partnership Will Bring VR Content to China's Gaming Cafes
Katherine Pendrill — June 14, 2016 — Tech
Shunwang recently teamed up with HTC to add VR content to the software it uses in China's many gaming cafes. As the leading software provider for gaming cafes in China, Shunwang's new partnership could introduce a new generation of gamers to VR technology.
As of right now, Shunwang's software reaches more than 110 million users through its gaming cafe partnerships. Now the company is bringing VR content to its platform, by testing out a gaming concept that uses HTC Vive. The idea is to offer arcade-style VR zones within gaming cafes, where users can pay a fee to use the system for a certain amount of time. The company has already opened a number of these VR zones at cafes in Shanghai, Beijingm Guangzhou and Hangzhou and plans to eventually roll out the concept in each of the 100,000 cafes that it services.
With many Western game developers looking to bring VR content to China, Shunwang's new partnership provides an easy way for brands to tap into an existing userbase.
As of right now, Shunwang's software reaches more than 110 million users through its gaming cafe partnerships. Now the company is bringing VR content to its platform, by testing out a gaming concept that uses HTC Vive. The idea is to offer arcade-style VR zones within gaming cafes, where users can pay a fee to use the system for a certain amount of time. The company has already opened a number of these VR zones at cafes in Shanghai, Beijingm Guangzhou and Hangzhou and plans to eventually roll out the concept in each of the 100,000 cafes that it services.
With many Western game developers looking to bring VR content to China, Shunwang's new partnership provides an easy way for brands to tap into an existing userbase.
Trend Themes
1. VR Gaming Cafes - Disruptive Innovation Opportunity: Brands can partner with VR gaming cafes to reach a large user base and introduce a new generation of gamers to VR technology.
2. Gaming Cafe Partnerships - Disruptive Innovation Opportunity: Gaming cafes can enhance their offerings by adding VR content, attracting more customers and staying ahead of the competition.
3. Arcade-style VR Zones - Disruptive Innovation Opportunity: Creating dedicated VR zones within gaming cafes allows users to have immersive gaming experiences, opening up opportunities for unique gaming concepts.
Industry Implications
1. Virtual Reality (VR) Gaming - Disruptive Innovation Opportunity: The VR gaming industry can leverage partnerships with gaming cafes to expand its user base and increase adoption of VR technology.
2. Gaming Cafe Software Providers - Disruptive Innovation Opportunity: Software providers for gaming cafes can differentiate themselves by integrating VR content, attracting more clients and staying ahead of competitors.
3. Game Developers - Disruptive Innovation Opportunity: Western game developers can tap into China's gaming cafe market by partnering with software providers like Shunwang, providing new VR content and expanding their reach.
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