FUNKIN Spritz Comes in Two Fresh Flavors
Michael Hemsworth — April 30, 2025 — Lifestyle
References: funkincocktails & grocerytrader
The spritz is a classic refreshment for enjoyment during the warm weather months, so FUNKIN COCKTAILS has decided to make it even easier for consumers to enjoy with the new FUNKIN Spritz range. The canned libations come in two flavors including Limoncello and Raspberry, which are both characterized by their inherently summery and refreshing flavor profiles. The drinks are crafted with a 4.5% ABV that's perfect for casually sipping when enjoying a picnic, during a social gathering and beyond.
Head of Brand Ashley Birch-Ruffell spoke on the FUNKIN Spritz range saying, "With the warmer months upon us, we wanted to create a drink that’s fresh, fun and can match every event. We’ve seen the rise of Spritz over the last few years in the on-trade especially and saw a perfect opportunity to create an easy, refreshing sipping experience with a vibrant new look. We’re confident they’ll become a must-have for this spring /summer and beyond.”
Head of Brand Ashley Birch-Ruffell spoke on the FUNKIN Spritz range saying, "With the warmer months upon us, we wanted to create a drink that’s fresh, fun and can match every event. We’ve seen the rise of Spritz over the last few years in the on-trade especially and saw a perfect opportunity to create an easy, refreshing sipping experience with a vibrant new look. We’re confident they’ll become a must-have for this spring /summer and beyond.”
Trend Themes
1. Convenient Cocktails - The rise of canned cocktails, like FUNKIN Spritz, is reshaping consumer preferences for portable and easy-to-enjoy alcoholic beverages.
2. Flavored Alcopops - Spritz-style drinks being offered in summery flavors such as Limoncello and Raspberry are driving interest in flavored alcopops as a refreshing alternative to traditional drinks.
3. Low-abv Beverages - The increasing popularity of sessions beverages with a lower alcohol content presents opportunities for innovative product offerings among health-conscious consumers.
Industry Implications
1. Beverage Packaging - Innovations in packaging designs for convenience, such as canned spritzes, are creating new ways for brands to appeal to an on-the-go lifestyle.
2. Alcoholic Beverage Production - The evolution of manufacturing techniques and flavor profiles in low-ABV beverages is challenging traditional production methods for alcoholic drinks.
3. Event and Hospitality Services - The demand for easy-to-serve canned cocktails is influencing catering services to include diverse, ready-to-drink options for a wide range of events.
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