Trend Report Pop Up
close
Trend Report Pop Up
FREE 2025 + AI
TREND REPORT
This truly is the year that AI will change you. Stay ahead of the curve.
Don’t Miss Out! Future Festival Early Bird Pricing Ends Soon
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,841 inspiring examples.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,236 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,841 cutting edge ideas.

Bar-Strength Canned Cocktails

Clean the Sky - Positive Eco Trends & Breakthroughs

These Served Full-Strength Cocktails Have 14.9% ABV

— January 30, 2025 — Lifestyle
These Served full-strength cocktails are being launched by the Ellie Goulding-backed ready-to-drink alcohol brand as a series of bar-grade beverages perfect for consumers to try when on the hunt for a premium libation experience. The cocktails come canned for convenience when it comes to storage, chilling and serving, but don't skimp on flavor to make them a must-try amongst avid mixology enthusiasts alike. The cocktails come in four flavor options including Strawberry Daiquiri, Lychee Martini, Cosmopolitan and Espresso Martini, which each come in with a 14.9% ABV.

Co-Founder Dean Ginsberg spoke on the Served full-strength cocktails saying, "We’re hugely excited about this launch. We are delivering genuine innovation to the super premium cocktail category with new cocktails not currently on shelf. As a brand Served also attracts a much younger consumer compared to current super premium brands on the market – so we can add real value and drive incremental growth to the category."
Trend Themes
1. Premiumization of RTD Beverages - Ready-to-drink cocktails are evolving toward a premium experience, offering consumers a high-quality alternative traditionally only available at bars.
2. High-abv Canned Cocktails - The introduction of higher alcohol content in canned cocktails disrupts the typical RTD market, appealing to consumers seeking stronger, bar-like experiences from portable packaging.
3. Flavor Innovation in RTD Cocktails - Brands are experimenting with diverse and sophisticated flavor profiles, capturing the attention of mixology enthusiasts by offering unique taste experiences in a convenient format.
Industry Implications
1. Alcoholic Beverages - Innovation in canned cocktails is reshaping the traditional alcoholic beverage industry, presenting new opportunities and challenges for established and emerging brands.
2. Packaging and Distribution - The evolution of RTD cocktails emphasizes the need for innovative packaging solutions, driving advancements in convenience and portability without compromising quality.
3. Consumer Goods and Retail - The demand for premium RTD cocktails is influencing retail dynamics, creating opportunities for brands to engage with a younger demographic seeking convenience and quality.
5.5
Score
Popularity
Activity
Freshness