Vitasnella Combines Food and Fashion With New Fruit-a-Porter Purses
Marissa Liu — May 6, 2010 — Marketing
References: vitasnella.it & ibelieveinadv
These Fruit-a-Porter purses are all part of Italian brand VitaSnella's new marketing campaign for their line of fruit crackers. With the tag line “Fruit A-Porter. The good of fruit always with you,” the campaign seeks to cash in on the allure of fashion as well as food.
Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if Louis Vuitton can use garbage bags as inspiration, this can't be far behind, right?
Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if Louis Vuitton can use garbage bags as inspiration, this can't be far behind, right?
Trend Themes
1. Edible Fashion - There is an opportunity for the creation of a new category of edible fashion trend as we see Vitasnella combine food and fashion.
2. Marketing Campaigns - The use of unconventional marketing campaigns, like Vitasnella's Fruit-a-Porter purses, can be an effective strategy to differentiate and promote a product.
3. Sustainability - As the fashion industry moves towards sustainability, companies can capitalize on trends like edible fruit bags to create eco-friendly alternatives that are also fashionable.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage the idea of edible fashion and use it as a new way to enhance product design and promote healthier snacking.
2. Fashion and Apparel - The fashion and apparel industry can draw inspiration from these edible fruit bags and explore new products that combine sustainability and innovation.
3. Advertising and Marketing - Advertising agencies and marketing professionals can create unique and unconventional campaigns like Vitasnella Fruit-a-Porter that break through the noise and capture consumer attention.
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