Poto Leifi Pays Tribute to Fallen Soldiers in 'Freedom's on Me'
Michael Hines — March 4, 2011 — Social Good
References: theglobeandmail & miamiherald
Poto Leifi is a soldier/artist currently serving in Afghanistan who devotes his free time to crafting a vintage poster series, 'Freedom's On Me,' for fallen service men and women. Leifi initially worked as a graphic artist in Southern California but dreamed of joining the military after the 9/11 attacks.
Initially Leifi was told by coworkers that at 34, he was too old to join the military. Five years later, Leifi Learned that at 39, he could still join and promptly enlisted. 'Freedom's On Me' was born out of Leifi's desire to give the families of fallen soldiers something more than a tombstone to remember their loss by.
So far, Leifi has completed 10 posters in the 'Freedom's On Me' series. Leifi does the posters after hours and completely free of charge. Reactions to the posters has been positive, with Leifi's higher-ups fully supporting his hobby and families and friends clamoring for extra prints.
Initially Leifi was told by coworkers that at 34, he was too old to join the military. Five years later, Leifi Learned that at 39, he could still join and promptly enlisted. 'Freedom's On Me' was born out of Leifi's desire to give the families of fallen soldiers something more than a tombstone to remember their loss by.
So far, Leifi has completed 10 posters in the 'Freedom's On Me' series. Leifi does the posters after hours and completely free of charge. Reactions to the posters has been positive, with Leifi's higher-ups fully supporting his hobby and families and friends clamoring for extra prints.
Trend Themes
1. Patriotic Art - The trend of creating patriotic art as a tribute to fallen soldiers presents opportunities for artists to showcase their creativity and express gratitude.
2. Military-inspired Art - The trend of military-inspired art provides an avenue for artists to explore the themes of sacrifice, honor, and patriotism.
3. Community Support - The trend of supporting and appreciating service men and women encourages businesses to find innovative ways to show their gratitude and engage with the community.
Industry Implications
1. Art - The art industry can capitalize on the demand for patriotic and military-inspired artwork by promoting and showcasing the work of artists like Poto Leifi.
2. Printing and Publishing - The printing and publishing industry can benefit from the increased demand for prints of patriotic posters, providing an opportunity for collaboration with artists like Poto Leifi.
3. Corporate Social Responsibility - The trend of community support and appreciation for service men and women presents an opportunity for companies to engage in corporate social responsibility initiatives that focus on military support.
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