Dior's Fragrance Samplers Do Away with Wasteful Paper Strips
Laura McQuarrie — January 12, 2015 — Eco
References: dezeen & luxurylaunches
In order to add luxury to the experience of sampling perfumes and simultaneously reduce waste, Viennese studio Labvert crafted a set of glass fragrance testers for Dior.
Rather than spritzing a fragrance onto a paper card and confuse shoppers with mingling scents, this system's shape prevents scents from mixing. The testers are able to stand on end, and for use, they can be turned upside down so that the conical shape is turned upwards, towards the nose. In addition to being aesthetically pleasing, the material selection also helps to amplify the projection of scent—such as the use of a small ceramic to hold a scented liquid. Combining craftsmanship and the decadence of perfume sampling, these fragrance testers have the potential to transform the experience of purchasing scents in-store.
Rather than spritzing a fragrance onto a paper card and confuse shoppers with mingling scents, this system's shape prevents scents from mixing. The testers are able to stand on end, and for use, they can be turned upside down so that the conical shape is turned upwards, towards the nose. In addition to being aesthetically pleasing, the material selection also helps to amplify the projection of scent—such as the use of a small ceramic to hold a scented liquid. Combining craftsmanship and the decadence of perfume sampling, these fragrance testers have the potential to transform the experience of purchasing scents in-store.
Trend Themes
1. Luxury Fragrance Testers - Creating glass fragrance testers that enhance the luxury experience of sampling perfumes and reduce waste.
2. Mingling Scent Prevention - Developing systems, like Labvert's conical fragrance testers, that prevent scents from mixing and confusing shoppers.
3. Elevated Scent Projection - Exploring material selections and design techniques to amplify the projection of scent in fragrance testers, such as using ceramics.
Industry Implications
1. Perfume - Introducing glass fragrance testers as a disruptive innovation to elevate the in-store perfume sampling experience.
2. Design - Incorporating craftsmanship and aesthetic appeal into fragrance testers to transform the way scents are experienced and purchased.
3. Sustainable Packaging - Replacing wasteful paper strips with glass fragrance testers to reduce waste and promote eco-friendly practices in the fragrance industry.
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