This Ford Ad Demonstrates the Wonders of Parking Technology
Laura McQuarrie — July 22, 2014 — Autos
References: ford & adsoftheworld
With a clever optical illusion, this Ford ad for the Explorer shows just how its innovative Park Assist is like magic. The ad features two black cars on one side, with a white car on the other, plus instructions for how long to stare at the white silhouette.
After staring at the white car for 30 seconds, viewers are instructed to shift their gaze to the space between the two black cars. As if by magic, the car will seem to have parked itself in the vacant space between the two other black cars. The Ford Explorer ad developed by Israel's BBR Saatchi & Saatchi agency is a clever way to show just how miraculous automated parking technology can be.
After staring at the white car for 30 seconds, viewers are instructed to shift their gaze to the space between the two black cars. As if by magic, the car will seem to have parked itself in the vacant space between the two other black cars. The Ford Explorer ad developed by Israel's BBR Saatchi & Saatchi agency is a clever way to show just how miraculous automated parking technology can be.
Trend Themes
1. Parking Technology - The rise of automated parking technology that can be demonstrated through clever optical illusions.
2. Visual Advertising - The use of visual tricks and illusions in advertising to promote innovative products and technologies.
3. Interactive Advertising - Interactive and engaging advertising campaigns that encourage user participation and enhance brand recall.
Industry Implications
1. Automotive Industry - Opportunities for car manufacturers to invest in automated parking technology and promote it through engaging advertisements.
2. Advertising Industry - Opportunities for advertising agencies to use innovative visual tricks and interactive campaigns to promote products and technologies.
3. Technology Industry - Opportunities for technology companies to develop cutting-edge automated parking technology and partner with advertising agencies for effective promotion.
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