PG Tips is Promoting Its Tea with a Floating Sculpture Made of Tea Leaves
Laura McQuarrie — May 17, 2016 — Marketing
References: pgtips & eventmagazine
As part of the promotions for its green tea, PG Tips created a floating sculpture and sent it down the Thames. The two-storey sculpture was made from more than 110,000 fabricated green tea leaves and depicts a happy green monkey enjoying a cup of PG Tips brand green tea.
The Thames River has always been a winning destination for larger-than-life floating advertisements of this kind, including everything from floating houses from Airbnb to projections of superheros from Disney and Marvel.
PG Tips' monkey sculpture was made in collaboration with Monkey and it is tied to the launch of a Green Paper report that will highlight some of the ways that fresh green elements from nature are being worked into homes and workspaces to boost moods and increase productivity.
The Thames River has always been a winning destination for larger-than-life floating advertisements of this kind, including everything from floating houses from Airbnb to projections of superheros from Disney and Marvel.
PG Tips' monkey sculpture was made in collaboration with Monkey and it is tied to the launch of a Green Paper report that will highlight some of the ways that fresh green elements from nature are being worked into homes and workspaces to boost moods and increase productivity.
Trend Themes
1. Floating Advertisements - Businesses can create unique and engaging advertising campaigns by utilizing large-scale floating structures that capture the attention of consumers.
2. Green Marketing - Companies can attract environmentally-conscious consumers by promoting environmentally-friendly products and initiatives, such as the use of green tea leaves in PG Tips' tea topiary.
3. Biophilic Design - Businesses can promote well-being and productivity by incorporating elements of nature into work and living spaces, as demonstrated in PG Tips' Green Paper report.
Industry Implications
1. Advertising - Companies in the advertising industry can use floating structures to provide a unique marketing experience for clients.
2. Food and Beverage - Businesses in the food and beverage industry can attract consumers by promoting eco-friendly products, such as green tea leaves utilized in PG Tips' topiary.
3. Design and Architecture - Companies in the design and architecture industry can promote well-being by incorporating biophilic design elements into work and living spaces, similar to PG Tips' Green Paper report.
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