Flings are Low-Sugar, Low-Carb and Naturally Flavored
Laura McQuarrie — December 14, 2023 — Marketing
References: eatflings & thedieline
Flings is a toaster pastry brand for a new generation that values flavorful experiences but not at the cost of nutritional quality. This youthful toaster pastry brand for Gen Z and Gen Alpha offers fun, sweet flavors like Summer Strawberry, Hot Chocolate and Sticky Cinnamon, which are high in protein and low in sugar, as well as low-carb, naturally flavored, soy-free, grain-free and more.
These toaster pastries for ingredient-conscious consumers make the most of a natural sweetener blend to deliver great taste without the resulting sugar crash, plus they abstain from gluten thanks to a nourishing blend of chickpea and almond flours. These decadent yet healthy toaster pastries challenge major category players with competitive formulas, modern branding and a completely fresh approach to an anytime snack for all ages.
These toaster pastries for ingredient-conscious consumers make the most of a natural sweetener blend to deliver great taste without the resulting sugar crash, plus they abstain from gluten thanks to a nourishing blend of chickpea and almond flours. These decadent yet healthy toaster pastries challenge major category players with competitive formulas, modern branding and a completely fresh approach to an anytime snack for all ages.
Trend Themes
1. Ingredient-conscious Snacks - This trend of ingredient-conscious snacks highlights the opportunity for brands to offer sweet treats that are high in protein and low in sugar, appealing to health-conscious consumers.
2. Youthful and Flavorful - The trendy appeal of youthful and flavorful products like these toaster pastries shows the potential for brands to cater to the tastes and preferences of Gen Z and Gen Alpha.
3. Fresh Approach to Snacking - The fresh approach to snacking that Flings offers, with competitive formulas and modern branding, presents a disruptive innovation opportunity within the toaster pastry industry.
Industry Implications
1. Snack Foods - The snack food industry can benefit from the growing demand for ingredient-conscious snacks that are both delicious and nutritious.
2. Food Manufacturing - Innovative food manufacturing companies have the opportunity to tap into the market for youthful and flavorful products, providing unique options for Gen Z and Gen Alpha.
3. Bakery - The bakery industry can disrupt the traditional toaster pastry market by adopting a fresh approach to snacking, focusing on modern branding and competitive formulas.
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