TruMoo's Orange Cream Milk is a Special Halloween Offer
Laura McQuarrie — September 25, 2014 — Lifestyle
References: trumoo & brandeating
TruMoo's Orange Scream is a limited edition flavored milk that's being introduced this year ahead of Halloween. The orange-colored milk is actually Orange Cream flavor, which is being promoted alongside a chocolate milk that's also been branded for Halloween—since orange and black are the colors of Halloween.
Although the Orange Scream milk has a tint that's not typical of milk, TruMoo prides itself on being able to offer its healthy and nutritious milk without scary additives like artificial growth hormones and high fructose corn syrup. Instead, the drink is made from sugar and low-fat milk. The drink will be offered in fun Halloween-themed jugs throughout the month of October, serving as a treat that's available long before kids go trick or treating on October 31st.
Although the Orange Scream milk has a tint that's not typical of milk, TruMoo prides itself on being able to offer its healthy and nutritious milk without scary additives like artificial growth hormones and high fructose corn syrup. Instead, the drink is made from sugar and low-fat milk. The drink will be offered in fun Halloween-themed jugs throughout the month of October, serving as a treat that's available long before kids go trick or treating on October 31st.
Trend Themes
1. Flavored Milk - The introduction of TruMoo's Orange Cream milk highlights the growing trend of flavored milks as a way to offer unique and appealing options to consumers.
2. Limited Edition Products - TruMoo's Orange Scream milk demonstrates the rising popularity of limited edition products, which create a sense of urgency and exclusivity for consumers.
3. Health-conscious Alternatives - The focus on using natural ingredients and avoiding artificial additives in TruMoo's Orange Scream milk reflects the increasing demand for health-conscious alternatives in the beverage industry.
Industry Implications
1. Dairy - The flavored milk trend opens up opportunities for dairy producers to explore innovative and unique flavor profiles to attract consumers.
2. Food and Beverage Packaging - The use of Halloween-themed jugs for TruMoo's Orange Scream milk presents opportunities for companies in the food and beverage packaging industry to create special edition packaging for seasonal offerings.
3. Healthy Snacks - The development of health-conscious flavored milks, such as TruMoo's Orange Scream, creates possibilities for the healthy snacks industry to promote nutritious and fun alternatives for consumers.
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