The Fernet 1882 Commercial Promotes Calmness
Jamie Danielle Munro — July 31, 2011 — Lifestyle
References: fernet1882.ar & creativecriminals
This Fernet 1882 commercial takes the cake for odd ads. While two men sit blissfully on a hill sipping their spirits, a strange crowd performs a few bizarre stunts.
The commercial opens with a group of individuals tapping their feet anxiously. Suddenly, a large helicopter swoops down carrying an unknown object and the furious crowd lunges forward, attempting to eat this device but with little success. An object in the shape of a finger is also lowered, and the last shot shows the two men drinking Fernet 1882 while a calming tune plays in the background. Although strange, this commercial definitely receives points for originality.
Implications - With so many products saturating the market, businesses must try alternative campaigns to gain attention from consumers. Ads with an odd sense of humor will hook in viewers and help to sell a variety of products.
The commercial opens with a group of individuals tapping their feet anxiously. Suddenly, a large helicopter swoops down carrying an unknown object and the furious crowd lunges forward, attempting to eat this device but with little success. An object in the shape of a finger is also lowered, and the last shot shows the two men drinking Fernet 1882 while a calming tune plays in the background. Although strange, this commercial definitely receives points for originality.
Implications - With so many products saturating the market, businesses must try alternative campaigns to gain attention from consumers. Ads with an odd sense of humor will hook in viewers and help to sell a variety of products.
Trend Themes
1. Humorous Ads - Businesses can differentiate themselves by creating humorous ads that stand out from the crowd.
2. Original Ad Campaigns - Businesses can create unique and original ad campaigns to capture consumers' attention.
3. Anxiety Relief Marketing - There is a potential trend for marketing products as anxiety relievers, as demonstrated in the Fernet 1882 commercial.
Industry Implications
1. Alcohol Industry - Alcohol companies can create humorous and original ad campaigns to stand out and attract customers.
2. Advertising Industry - Advertising agencies can specialize in creating unique and humorous ads to meet the demand of businesses looking to stand out.
3. Pharmaceutical Industry - The pharmaceutical industry can take inspiration from the Fernet 1882 commercial and develop anxiety-relieving products marketed through creative ad campaigns.
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