Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Planted Publicity?

Clean the Sky - Positive Eco Trends & Breakthroughs

LEAKED Fat Tom Cruise Tropic Thunder Trailer

— August 21, 2008 — Pop Culture
Check out this leaked video of the Bald and Fat Tom Cruise Tropic Thunder trailer.  Then, decide if you think this whole Tom Cruise hype is a planned controversy.

This video has become one of the first ‘leaked trailers’ that we’ve ever covered, which is peculiar for 3 reasons:

1) LEAKED TRAILERS DON’T MAKE SENSE - The concept of a leaked trailer doesn’t even make sense.  Trailers drive people to see the movie, so you would expect the Tropic Thunder trailer video to be widely available - unless they were trying to create controversy and obsession…

2) LAWYERS REMOVING TOM CRUISE PICTURES - It’s been peculiar that lawyers were scouring the net to remove picture of fat tom on the Tropic Thunder movie set.

3) THIS MOVIE IS ‘ABOUT’ CREATING HYPE - Check out the fake Panda Documentary made for Tropic Thunder. In short, the promotions for the movie have ALREADY focused around creating viral buzz in YouTube and the blogosphere. They’ve also approached that buzz in sneaky ways.  We’ve even movie promos shot on Ben Stiller’s personal phone cam.

Could it be that this is an example of planted controversy?  Here’s how I would do it:

STEP a) Create buzz about bald and fat Tom Cruise, which people will believe because he is already eccentric.

STEP b) Create hype that the world will now LOVE Tom Cruise, because he is simply THAT lovable in the show.

STEP c) Leak photos and a trailer and create hype about removing them…

If the whole concept of hiding fat Tom Cruise was planted, I would be so happy…
Trend Themes
1. Leaked Trailers - The concept of leaked trailers could be a new marketing tactic in the film industry to create buzz and controversy.
2. Planted Controversy - Creating a planned controversy could be a new way to generate buzz for a product or service.
3. Viral Marketing - Using sneaky and unconventional methods to generate buzz, such as shooting movie promos on a personal phone cam, could be a new viral marketing trend.
Industry Implications
1. Film - The film industry could embrace the concept of leaked trailers to create more buzz and potentially increase box office revenue.
2. Marketing - The marketing industry could offer services to create planned controversy and viral campaigns to generate buzz for products or services.
3. Entertainment - The entertainment industry, such as television shows and music, could also use the concept of leaked content to create buzz and controversy around their projects.
4.6
Score
Popularity
Activity
Freshness