Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
Marissa Brassfield — July 16, 2009 — Pop Culture
References: dobermanstudio.ru & behance.net
Everybody loves reworked fairytales, and this photo set from Alexandra Zaharova and Ilya Plotnikov of Doberman Studio does just that. Each image represents a considerably more fashionable reworked fairytale, from Alice in Wonderland to Cinderella, Robin Hood and Little Red Riding Hood.
Imagine if all fairytale heroines dressed as fashionably as these femmes!
Implications - Reworking fairytales has become a common pattern in society today. Through updating classic tales by recreations, the fairytale photos enable viewers to imagine themselves in those places. The ability to become the person that they idolized growing up is an idea most people want to project, whether through their fashion, lifestyle choices or design aesthetics. It allows them to escape from society and revert back to their childhood.
Imagine if all fairytale heroines dressed as fashionably as these femmes!
Implications - Reworking fairytales has become a common pattern in society today. Through updating classic tales by recreations, the fairytale photos enable viewers to imagine themselves in those places. The ability to become the person that they idolized growing up is an idea most people want to project, whether through their fashion, lifestyle choices or design aesthetics. It allows them to escape from society and revert back to their childhood.
Trend Themes
1. Reworked Fairytales - Fashionable reinterpretations of classic fairytales offer opportunities for innovative storytelling and product development.
2. Fashionable Heroines - The trend of dressing fairytale heroines in high fashion provides an opportunity for collaboration between fashion designers and illustrators to create unique merchandise.
3. Nostalgic Escape - The appeal of fairytale-inspired fashion allows consumers to indulge in childhood nostalgia and presents opportunities for immersive retail experiences.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of fairytale-inspired fashion by creating clothing lines and accessories that evoke the enchanting world of fairytales.
2. Illustration - Illustrators can collaborate with fashion designers and brands to create captivating fairytale-inspired artwork for merchandise and promotional materials.
3. Retail - Retailers can create immersive fairytale-themed experiences, such as pop-up shops or themed installations, to engage customers and provide a nostalgic escape.
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