Tod’s Unveils Exclusive Capsule Collection with Xiao Zhan
Georgia Wray Norsten — November 12, 2024 — Pop Culture
References: wwd
Tod’s has unveiled its second exclusive capsule collection in collaboration with global brand ambassador Xiao Zhan. This collection, developed with Tod’s new creative director, Matteo Tamburini, emphasizes craftsmanship and combines Tod’s classic Italian elegance with Xiao Zhan’s understated style.
Highlights of the collection include the 'Di Bag Swing' in rich brown and soft gray tones, crafted with Tod’s iconic saddle-stitching and an innovative reverse handle design. The collection also introduces the Tod’s 'X' phone bag in a compact, micro version and 'T Vintage' sneakers available in two timeless color combinations: brown/white and gray/white. Completing the lineup is a versatile scarf and a refined double-layer collar shirt, evoking the collection’s balance of classic and modern aesthetics.
Xiao Zhan described the collaboration as a blend of styles and lifestyles that bring out a sense of effortless elegance, a core value for both Tod’s and the actor. The collection is available worldwide online and in select Tod’s boutiques, with a digital and outdoor campaign to support the launch.
Image Credit: Tod's
Highlights of the collection include the 'Di Bag Swing' in rich brown and soft gray tones, crafted with Tod’s iconic saddle-stitching and an innovative reverse handle design. The collection also introduces the Tod’s 'X' phone bag in a compact, micro version and 'T Vintage' sneakers available in two timeless color combinations: brown/white and gray/white. Completing the lineup is a versatile scarf and a refined double-layer collar shirt, evoking the collection’s balance of classic and modern aesthetics.
Xiao Zhan described the collaboration as a blend of styles and lifestyles that bring out a sense of effortless elegance, a core value for both Tod’s and the actor. The collection is available worldwide online and in select Tod’s boutiques, with a digital and outdoor campaign to support the launch.
Image Credit: Tod's
Trend Themes
1. Celebrity-infused Fashion Collections - Brands are increasingly partnering with celebrities to co-design exclusive collections that merge personal style with classic brand aesthetics.
2. Modernized Classic Craftsmanship - The fusion of traditional craftsmanship with contemporary design elements offers a fresh take on timeless fashion items, appealing to a broad range of consumers.
3. Compact Fashionable Accessories - Smaller, stylish accessories like the micro phone bag are becoming highly sought after as they combine functionality with trendy, modern designs.
Industry Implications
1. Luxury Fashion - The luxury fashion industry is leveraging collaborations with high-profile brand ambassadors to create exclusive collections that drive both brand prestige and consumer interest.
2. Digital Marketing - Digital campaigns featuring celebrity collaborations are amplifying brand reach and engagement, bridging the gap between traditional marketing and modern consumer behavior.
3. Apparel and Accessories - The apparel and accessories sector is innovating by introducing versatile and multifunctional products that cater to the evolving needs and preferences of style-conscious consumers.
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