'Everything I do is Wrong' Campaign Shows Men Living in Fear of PMS
Matt Ho — July 13, 2011 — Pop Culture
References: everythingidoiswrong.org & adsoftheworld
I can assure you that many fellas have cowered in the fear of PMS, as indicated in the 'Everything I do is Wrong' Campaign.
When it comes to PMS, guys might as well surrender. The best thing to do is to shut up and follow the example the men in the hilarious 'Everything I do is Wrong' Campaign have set. The whole idea is to advertise that outside of its nutritional value, milk has the power to lower symptoms of PMS before chaos ensues and you're sleeping on the couch -- again. The prints depict fearful husbands/boyfriends holding cartons of milk apologizing to their missus as they pray they take a sip. Above them are hilarious apologies that are responsible for this dreaded return home from the supermarket. Assuming that dairy really is this helpful, I hope the men make it out alive.
When it comes to PMS, guys might as well surrender. The best thing to do is to shut up and follow the example the men in the hilarious 'Everything I do is Wrong' Campaign have set. The whole idea is to advertise that outside of its nutritional value, milk has the power to lower symptoms of PMS before chaos ensues and you're sleeping on the couch -- again. The prints depict fearful husbands/boyfriends holding cartons of milk apologizing to their missus as they pray they take a sip. Above them are hilarious apologies that are responsible for this dreaded return home from the supermarket. Assuming that dairy really is this helpful, I hope the men make it out alive.
Trend Themes
1. PMS Symptom Relief - Opportunity for disruptive innovation in products or services that provide relief from symptoms of PMS.
2. Gender-based Marketing - Opportunity for disruptive innovation in targeting gender-specific marketing campaigns.
3. Humorous Advertising - Opportunity for disruptive innovation in humorous advertising campaigns that resonate with consumers.
Industry Implications
1. Dairy Products - Opportunity for disruptive innovation in the dairy industry by promoting the benefits of dairy in relieving PMS symptoms.
2. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry by developing products specifically designed to alleviate PMS symptoms.
3. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by creating humorous and attention-grabbing campaigns that target specific consumer groups.
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