The Elevens Restaurant Plans to Crowd-Source Investors
Meghan Young — October 8, 2011 — Business
Restaurants are a dime a dozen and often have the lifespan of a gnat, yet the Elevens restaurant hopes to separate itself from the masses by letting its customers help run it. Like Kickstartr, Elevens restaurant is looking to gain seatholders who will invest $500. The restaurant is a hip eatery, with a variety of tasty treats on the menu that will surely gain attention from the public.
Daniel Patterson, one of the most renowned gourmet chefs in San Francisco, was a consultant on the project. Elevens restaurant will also offer its seatholders special privileges. These include a 25 percent discount for life, priority reservations and access to an annual off-site event. Crowd-sourced investments have never been so mouth-wateringly delicious.
Daniel Patterson, one of the most renowned gourmet chefs in San Francisco, was a consultant on the project. Elevens restaurant will also offer its seatholders special privileges. These include a 25 percent discount for life, priority reservations and access to an annual off-site event. Crowd-sourced investments have never been so mouth-wateringly delicious.
Trend Themes
1. Crowd-sourced Investments - The Elevens restaurant is pioneering the trend of crowd-sourced investments in the restaurant industry, allowing customers to become stakeholders and help run the business.
2. Micro-financing - The concept of micro-financing is gaining traction in the restaurant industry with the Elevens restaurant offering customers the opportunity to invest $500 and become part-owners of the establishment.
3. Disruptive Customer Involvement - The Elevens restaurant is disrupting traditional restaurant business models by actively involving customers in the decision-making process and offering them special privileges as stakeholders.
Industry Implications
1. Restaurant Industry - The Elevens restaurant is revolutionizing the way restaurants are funded and operated, opening up new opportunities for crowd-sourced investments in the industry.
2. Hospitality Industry - The concept of micro-financing and crowd-sourced investments has the potential to extend beyond restaurants and disrupt the traditional funding models in the wider hospitality industry.
3. Food and Beverage Industry - The Elevens restaurant's unique approach to involving customers in the business presents disruptive innovation opportunities for other businesses in the food and beverage industry to explore customer engagement and investment strategies.
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