YOOX Boasts a Slick & Fashion-Forward Line by Marissa Petteruti
YOOX — an online fashion retailer, is taking the sustainability movement into consideration when it launches its latest eco unisex clothing collection. Dubbed 'Amendment x Yoox,' the capsule boasts a total of 11 pieces — from color block hoodies and denim-inspired turtlenecks to chunky minimalist footwear and slouchy blue sweatpants. Each silhouette follows design instructions from Marissa Petteruti — a "Parsons BFA Fashion Design graduate and the winner of the 2018 Yooxygen Award."
The eco unisex collection revolves around the theme of asymmetry and deconstruction. The sustainability aspect of it is reflected in smart choices. For instance, all organic cotton and denim underwent a special, advanced laser treatment. For one, this eliminates certain chemicals. Secondly, it also "helps reduce the number of wash cycles required."
Photo Credits: YOOX/ Ivan Grianti
The eco unisex collection revolves around the theme of asymmetry and deconstruction. The sustainability aspect of it is reflected in smart choices. For instance, all organic cotton and denim underwent a special, advanced laser treatment. For one, this eliminates certain chemicals. Secondly, it also "helps reduce the number of wash cycles required."
Photo Credits: YOOX/ Ivan Grianti
Trend Themes
1. Eco Unisex Clothing - Disruptive innovation opportunity: Develop sustainable manufacturing processes and materials for eco-conscious fashion.
2. Asymmetry and Deconstruction - Disruptive innovation opportunity: Introduce innovative design techniques that challenge traditional notions of symmetry and construction in fashion.
3. Advanced Laser Treatment - Disruptive innovation opportunity: Explore laser technology applications in textile treatment to reduce the use of chemicals and water in manufacturing.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace sustainable fashion practices and offer eco unisex clothing collections to meet the growing demand for environmentally conscious options.
2. Sustainable Manufacturing - Disruptive innovation opportunity: Develop eco-friendly manufacturing processes and materials to support the production of sustainable fashion garments.
3. Textile Technology - Disruptive innovation opportunity: Invest in research and development of advanced laser treatments for textiles to promote sustainable and efficient manufacturing practices in the fashion industry.
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