Blue Moon Supports Dry-Back January with New Launch
Grace Mahas — January 5, 2024 — Lifestyle
References: bluemoonbrewingcompany
Blue Moon Brewing Co. is offering a refreshing solution for those committed to Dry January with the introduction of their Non-Alcoholic Blue Moon Belgian White Belgian-Style Wheat Ale. This new non-alcoholic variant delivers the beloved taste of the classic Blue Moon Belgian White, ensuring that Dry January participants don't miss out on flavor while abstaining from alcohol.
Recognizing the challenges that come with maintaining resolutions, particularly around Quitter's Day (Jan. 12), Blue Moon is launching Dry-Back January. This initiative encourages perseverance by offering a rebate on every 6-pack of Blue Moon Non-Alcoholic purchased from Quitter's Day through the end of January. This rebate can then be applied towards a future purchase of any 6-pack from the Blue Moon portfolio in February, helping consumers ease back into their normal routines while still enjoying Blue Moon's quality brews.
In addition, to complete the Blue Moon experience, the brand will also cover the cost of the signature orange garnish, a staple for the perfect serve. Customers aged 21 and over can participate by submitting their receipts at BlueMoonNonAlcoholic.com and claim their rebate for February indulgence. This unique approach not only supports Dry January participants but also fosters a lasting relationship with the brand beyond the sober month.
With this innovative campaign, Blue Moon Brewing Co. is redefining the Dry January experience, offering a tasteful way to stay committed while looking forward to February rewards.
Recognizing the challenges that come with maintaining resolutions, particularly around Quitter's Day (Jan. 12), Blue Moon is launching Dry-Back January. This initiative encourages perseverance by offering a rebate on every 6-pack of Blue Moon Non-Alcoholic purchased from Quitter's Day through the end of January. This rebate can then be applied towards a future purchase of any 6-pack from the Blue Moon portfolio in February, helping consumers ease back into their normal routines while still enjoying Blue Moon's quality brews.
In addition, to complete the Blue Moon experience, the brand will also cover the cost of the signature orange garnish, a staple for the perfect serve. Customers aged 21 and over can participate by submitting their receipts at BlueMoonNonAlcoholic.com and claim their rebate for February indulgence. This unique approach not only supports Dry January participants but also fosters a lasting relationship with the brand beyond the sober month.
With this innovative campaign, Blue Moon Brewing Co. is redefining the Dry January experience, offering a tasteful way to stay committed while looking forward to February rewards.
Trend Themes
1. Non-alcoholic Beer - The introduction of Blue Moon's Non-Alcoholic Blue Moon Belgian White Belgian-Style Wheat Ale offers a refreshing solution for those committed to Dry January.
2. Dry-back January - Blue Moon's initiative of offering a rebate on every 6-pack of Blue Moon Non-Alcoholic purchased from Quitter's Day through the end of January encourages perseverance and loyalty.
3. Innovative Campaign - Blue Moon Brewing Co.'s unique approach not only supports Dry January participants but also fosters a lasting relationship with the brand beyond the sober month.
Industry Implications
1. Alcoholic Beverages - The non-alcoholic beer trend is disrupting the alcoholic beverages industry.
2. Food and Beverage Retail - The Dry-Back January campaign presents a disruptive innovation opportunity for retailers in the food and beverage industry.
3. Marketing and Advertising - Blue Moon's innovative campaign approach offers new opportunities for disruption in the marketing and advertising industry.
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