Addie's Functions as a Pick-Up Only Store
Laura McQuarrie — January 30, 2023 — Business
References: addies & specialtyfood
Addie's is redefining the grocery shopping experience as a drive-up grocer. This first-of-its-kind concept store newly opened in Norwood, Massachusetts with a 22,000 square foot retail location that's devoted to pick up orders only.
This space is entirely dedicated to stocking, storing and bagging groceries and shoppers don't even need to set foot in the actual store itself. Since the pandemic, there's been a need to reshape the way busy people get their groceries and rather than being an amalgamation of in-store shopping, online shopping and direct-to-consumer options, this one stands out as a pick-up-only store.
After purchasing grocery items from Addie's app or website, customers can select a pick-up window that best fits their schedule for a convenient drive-up experience.
This space is entirely dedicated to stocking, storing and bagging groceries and shoppers don't even need to set foot in the actual store itself. Since the pandemic, there's been a need to reshape the way busy people get their groceries and rather than being an amalgamation of in-store shopping, online shopping and direct-to-consumer options, this one stands out as a pick-up-only store.
After purchasing grocery items from Addie's app or website, customers can select a pick-up window that best fits their schedule for a convenient drive-up experience.
Trend Themes
1. Drive-up Grocers - As the pandemic has forced people to change the way they shop for groceries, the drive-up model has become a popular trend for retailers to give a convenient and safe shopping experience to their customers.
2. Pick-up Only Store - The pick-up only model has become a new trend in grocery shopping as it caters to customers who want to avoid in-store shopping but still want to be able to pick and choose their groceries in person.
3. Online Grocery Shopping - With the rise of e-commerce, online grocery shopping has become a popular trend as customers can order their groceries from the comfort of their own home and have it delivered or picked up at their convenience.
Industry Implications
1. Grocery Retailers - Grocery retailers can capitalize on the drive-up model trend and offer customers a safe and convenient shopping experience during the pandemic and beyond.
2. E-commerce - E-commerce companies can enter the online grocery space and offer customers the convenience of ordering groceries online and having them delivered or picked up through a drive-up model.
3. Technology - Technology companies can develop innovative solutions that streamline the online grocery shopping experience for customers, such as automated order fulfillment and delivery tracking systems.
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