Amnesty International Creates a Drawing in Water to Raise Awareness
Laura McQuarrie — January 10, 2015 — Social Good
References: amnesty.org & creativeguerrillamarketing
In order to bring awareness to the high number of people who are disappearing, Amnesty International got artist Nicholas Kashain to create a drawing in water that would fade away just like many missing people have. Dubbed the 'Fading Portraits,' these water paintings used the city's streets as their canvas, featuring the faces of people who have seemingly vanished. These paintings were added to mark the International Day of the Victims of Enforced Disappearances, raising awareness of the torture and injustice that surrounds this issue.
Unlike a pressure wash graffiti stencil, these paintbrush drawings have a human touch to them. This stunt is bound to be one that haunts you long after seeing these faces painted on the public street. Best of all, this stunt doesn't create any waste in order to get its message across.
Unlike a pressure wash graffiti stencil, these paintbrush drawings have a human touch to them. This stunt is bound to be one that haunts you long after seeing these faces painted on the public street. Best of all, this stunt doesn't create any waste in order to get its message across.
Trend Themes
1. Disappearing Art - Creating art that fades away to symbolize disappearing individuals presents an opportunity for artists to explore ephemeral forms of expression.
2. Street Art Activism - Using the streets as a canvas for social and political messages offers an innovative way to raise awareness and engage the community.
3. Immersive Awareness Campaigns - Interactive and temporary art installations capture attention and provoke meaningful conversations about important issues.
Industry Implications
1. Art and Design - Artists can leverage disappearing art as a form of self-expression and engagement in various mediums and settings.
2. Non-profit and Activism - Organizations can use street art as a creative tool to raise awareness and rally support for their cause.
3. Marketing and Advertising - Brands can adopt immersive awareness campaigns to connect with audiences, maximize impact, and communicate their values.
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