Carnival Cruise's Dr. Seuss at Sea Brings Favorite Characters to Life
Meghan Young — June 18, 2014 — World
References: carnival & huffingtonpost
The Dr. Seuss at Sea cruise embraces children literature for a fun vacation this summer. Launched in February, 2014, with a full implementation by 2015, it brings the American writer's books and poems to life, showing children that a world of cats in hats, green eggs and greener Grinches can exist beyond the printed page.
Introduced by Carnival Cruise Lines, the participating Dr. Seuss at Sea ships will all have classic Dr. Seuss books, toys and themed activities as well as popular characters for photo opportunities and meet-and-greets. Chosen cruises will boast a Dr. Seuss Bookville center dedicated to Seuss-themed play, readings and games.
Dr. Seuss at Sea is in direct competition with Disney cruises and Royal Caribbean packages that center around popular DreamWorks characters like Shrek and Kung Fu Panda.
Introduced by Carnival Cruise Lines, the participating Dr. Seuss at Sea ships will all have classic Dr. Seuss books, toys and themed activities as well as popular characters for photo opportunities and meet-and-greets. Chosen cruises will boast a Dr. Seuss Bookville center dedicated to Seuss-themed play, readings and games.
Dr. Seuss at Sea is in direct competition with Disney cruises and Royal Caribbean packages that center around popular DreamWorks characters like Shrek and Kung Fu Panda.
Trend Themes
1. Children's Book Cruises - Cruises that feature children's book themes and characters bring literature to life and provide fun and engaging vacations for families.
2. Themed Entertainment - Themed entertainment has become a popular trend for cruise lines, providing a unique and immersive experience for guests, especially families with children.
3. Brand Collaboration - Brand collaboration between cruise lines and popular children's book and movie franchises offers new marketing opportunities and possibilities for cross-promotion.
Industry Implications
1. Cruise Industry - The cruise industry is constantly looking for new and innovative ways to attract and retain customers, and themed cruises that appeal to families with children are a growing trend with strong potential.
2. Children's Literature Industry - The children's literature industry has the opportunity to expand its reach and engage with audiences in new and exciting ways through collaborations with the cruise industry and other themed entertainment platforms.
3. Entertainment Industry - The entertainment industry, including movie and book franchises, has the potential to expand its brand awareness and revenue streams through new collaborative opportunities with the cruise industry and other themed entertainment platforms.
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