DopeHut was One of the First B Corporations in California
Tiana Reid — January 19, 2012 — Social Good
Streetwear companies aren't typically outwardly socially driven, but Bay Area-based online store DopeHut was one of the first companies in California to become a B Corporation after the state passed a piece of legislation in October allowing for the legal structure. It was the sixth state in the United States to do so.
"We believe corporations and business people are not inherently evil. However, traditional corporations only have one purpose: making as much money as legally possible," DopeHut wrote on their site news page regarding the celebration in October. "In many cases, a business person's fiduciary duty to shareholders forces corporations to choose profits over social responsibility."
More than just a PR stunt, DopeHut focuses on what they call "The Macro Initiative," which focuses on the long-term sustainability of the company and creates a brand that addresses social and environmental issues. In addition, DopeHut plans to donate half of profits to charity.
Contact Information
DopeHut website
DopeHut on Twitter
"We believe corporations and business people are not inherently evil. However, traditional corporations only have one purpose: making as much money as legally possible," DopeHut wrote on their site news page regarding the celebration in October. "In many cases, a business person's fiduciary duty to shareholders forces corporations to choose profits over social responsibility."
More than just a PR stunt, DopeHut focuses on what they call "The Macro Initiative," which focuses on the long-term sustainability of the company and creates a brand that addresses social and environmental issues. In addition, DopeHut plans to donate half of profits to charity.
Contact Information
DopeHut website
DopeHut on Twitter
Trend Themes
1. Socially Driven Streetwear - Disruptive innovation opportunity: Create a streetwear brand that combines unique style with a strong focus on social and environmental issues.
2. B Corporations in California - Disruptive innovation opportunity: Establish a B Corporation in California and leverage the legal structure to prioritize social responsibility alongside profitability.
3. Corporate Social Responsibility - Disruptive innovation opportunity: Implement corporate social responsibility initiatives into traditional corporations, addressing social and environmental issues while remaining profitable.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Innovate the streetwear industry by incorporating sustainable materials, ethical manufacturing practices, and a focus on social impact.
2. E-commerce - Disruptive innovation opportunity: Create an e-commerce platform specifically dedicated to selling socially conscious streetwear brands.
3. Charity - Disruptive innovation opportunity: Develop a charity organization that partners with streetwear brands to donate a portion of their profits to social and environmental causes.
4.6
Score
Popularity
Activity
Freshness
