The Maennerspielplatz is Like Disneyland for Dudes
References: maennerspielplatz.de & wired
What a brilliant 17-acre idea from the Germans: a theme park called Männerspielplatz (men’s playground).
Instead of rides and watching parades, visitors to Männerspielplatz get to play with badass construction vehicles, boys’ toys and mess around in the woods on quad bikes.
Originally a promotional gimmick, Männerspielplatz rocked so much that it is now permanent. Not so surprisingly, Männerspielplatz’s most popular customers are women who send their men there for a day of fun. Beats strip clubs!
Instead of rides and watching parades, visitors to Männerspielplatz get to play with badass construction vehicles, boys’ toys and mess around in the woods on quad bikes.
Originally a promotional gimmick, Männerspielplatz rocked so much that it is now permanent. Not so surprisingly, Männerspielplatz’s most popular customers are women who send their men there for a day of fun. Beats strip clubs!
Trend Themes
1. Experiential Entertainment - Creating immersive, hands-on experiences to satisfy customers' need for adventure and fun.
2. Gender-specific Entertainment - Designing entertainment and recreational spaces tailored to specific genders.
3. Niche Tourism - Offering specialized and unique tourism experiences for targeted groups of people.
Industry Implications
1. Construction and Heavy Machinery - Providing opportunities for customers to operate heavy machinery in a controlled setting.
2. Recreational Vehicles - Designing and renting ATVs and other specialized vehicles for recreational usage.
3. Leisure and Hospitality - Developing unique theme parks and related experiences that appeal to specific demographics.
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